Poppi Founders Sold 100% of Company Without Retaining Operational Roles
Allison Ellsworth · Poppi's Founders: Building a $2 billion soda brand | Masters of Scale · May 1, 2026 · at 32:56
Allison Ellsworth clarifies that their acquisition by Pepsi was a complete sale of all equity rather than a staged earnout or executive retention deal.
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“What a lot of people don't realize is we sold 100% of the company. A lot of times you'll do a two-step deal where if it was probably, I would say if it was that situation, we would have stayed in our roles and kept going. But you don't sell your company for two billion dollars and then say, hey, here's your Pepsi employee badge.”
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