Poppi

“And then yes, there's the option to go IPO, but then you don't have a distribution partner. So it's just a really tough situation to be in, in beverage.”

“Another little crazy hack, this is a, this is like a pro tip, is because we were directing traffic to our website, to Amazon, we actually made it an affiliate link. So Amazon was actually paying us. To direct traffic from our website to Amazon while also colle…”

“We never ever have ran a Google ad. And our number one KPI was brand awareness. For the first four years of business was brand awareness.”

“But it is another beverage.”

“I think we did like 500,000 in revenue, and then that's when Shark Tank came up.”

“Honestly, what worked is one night I sat down, it was a Friday night, I just got in the shower, my hair is wet, and I just told my story. And it connected on such another level that it went viral, did a million views while we're sleeping. We did a 100,000 doll…”

“1.95 billion dollars.”

“I think maybe the reason that you start to see more married couples do this together is because in theory, a married couple has already committed a hundred percent. They are fully, fully committed. So they've already established that. Whereas I think other co-…”

“Our CMO actually signed the contract to buy the Super Bowl ad before we had the money to pay for the ad.”

“What a lot of people don't realize is we sold 100% of the company. A lot of times you'll do a two-step deal where if it was probably, I would say if it was that situation, we would have stayed in our roles and kept going. But you don't sell your company for tw…”

“We are the official soda of the LA Lakers. We can't be sold there at the stadium because of existing contracts.”

“I think it would be really hard to do it as a solo entrepreneur, right? The highs are so much higher, but the lows you actually have like support. And so like, I think that if you don't have a co-founder, find someone, your first hire is probably going to be b…”

“But we were, I think, forecasting three 50. 200 to three 50 is really what that number was supposed to be for 20, 24. And as I mentioned, we hit five, over 500, north of five hundred million that year. And so I would say, yes, it paid off.”

“And I think it's important for them to feel the brand because when they do, they go above and beyond. And when we go forward and I'll talk about other brands, it makes a massive difference, especially on entrepreneurial brands.”

“And I think then it started laddering up to the point that big names like Hailey Bieber and Kylie Jenner, all like, were just drinking the product.”

“And now every influencer wants an equity plan the same way that artists and celebs wanted it back in the day.”