Steven Ellsworth: Poppi used Amazon affiliate links to monetize checkout redirects
Steven Ellsworth · Poppi's Founders: Building a $2 billion soda brand | Masters of Scale · May 1, 2026 · at 26:16
Steven Ellsworth, co-founder of Poppi, shares a marketing tactic Poppi used to capture customer contact data and earn affiliate revenue routing buyers to Amazon.
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“Another little crazy hack, this is a, this is like a pro tip, is because we were directing traffic to our website, to Amazon, we actually made it an affiliate link. So Amazon was actually paying us. To direct traffic from our website to Amazon while also collecting the customer's data.”
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