Steven Ellsworth: Poppi hit over $500M revenue in 2024 after Super Bowl ad
Steven Ellsworth · Poppi's Founders: Building a $2 billion soda brand | Masters of Scale · May 1, 2026 · at 29:42
Steven Ellsworth, co-founder of Poppi, discusses how Poppi's 2024 Super Bowl ad contributed to beating revenue projections and surpassing $500 million.
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“But we were, I think, forecasting three 50. 200 to three 50 is really what that number was supposed to be for 20, 24. And as I mentioned, we hit five, over 500, north of five hundred million that year. And so I would say, yes, it paid off.”
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