Allison Ellsworth reveals the exact acquisition price Pepsi paid to purchase functional soda brand Poppi.
Insight
Ellsworth: An IPO Cannot Solve Beverage Brands' Distribution Needs
“And then yes, there's the option to go IPO, but then you don't have a distribution partner. So it's just a really tough situation to be in, in beverage.”
Disclosure
Poppi Founders Sold 100% of Company Without Retaining Operational Roles
“What a lot of people don't realize is we sold 100% of the company. A lot of times you'll do a two-step deal where if it was probably, I would say if it was that situation, we would have stayed in our roles and kept going. But you don't sell your company for tw…”
Insight
Allison Ellsworth: Solo founders should treat their first hire like a co-founder
“I think it would be really hard to do it as a solo entrepreneur, right? The highs are so much higher, but the lows you actually have like support. And so like, I think that if you don't have a co-founder, find someone, your first hire is probably going to be b…”
Assertion Not checkable as stated
Ellsworth: Shark Tank actively works to match contestants with relevant sharks
“Contrary to what people believe, like, the show wants you to get a deal, and they do a lot of work in the back end to actually try to match you up.”
Insight
Better-for-you beverage brands traditionally build hub density in New York and LA
“Because a lot in beverage, if you think about it, are really in a lot of better for you products. They grow really big in New York and LA. And those are your hubs, and those are your big markets, and you really focus on it.”
Assertion Not checkable as stated
Allison Ellsworth: Early viral TikTok generated $100K in Amazon sales overnight
“Honestly, what worked is one night I sat down, it was a Friday night, I just got in the shower, my hair is wet, and I just told my story. And it connected on such another level that it went viral, did a million views while we're sleeping. We did a 100,000 doll…”