Pinky Cole, founder of Slutty Vegan, discusses opening her first restaurant, Pinky's, in Harlem in 2014 before pivoting to plant-based fast food.
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“Not only was I not the cook, I was vegetarian at the time, and I was selling oxtail.”
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More from Pinky Cole
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Cole: Slutty Vegan will become what Pepsi and Coca-Cola are to America
“The brand is going to be what Pepsi is to America. What Coca-Cola is to America. They're not selling products. What they're selling is an experience, and however that experience comes is what Slutty Vegan is going to do.”
Cole: Slutty Vegan's Branding Stripped Elitist Politics from Veganism
“Listen, because slutty and vegan ain't supposed to go together, right? Like, right? When you think, that's like how peanut butter and jelly goes together, like, slutty and vegan don't go together. But what it did is, It really was the biggest oxymoron. So I'm …”
Cole: Scarcity and exclusivity drive food brand hype more than the product
“People didn't come for the food. The food was good. That was like the cherry on top. But to say that you were a part of this experience that felt cryptic, and you could only get it at a certain time, people love the art of scarcity. You know, like the art of s…”
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