Reem Hassani

Co-Founder & Chief Brand Officer, Numi Organic Tea · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

Reem Hassani co-founded Numi Organic Tea in 1999 alongside her brother Ahmed Rahim. As Chief Brand Officer and an artist, she created the company's original packaging artwork, guided brand identity, and co-founded the non-profit Numi Foundation.

3statements → 2claims → 0claims resolved → 4/5average certainty → 1.33/5average debate potential → 3said about them ↓

2 not checkable as stated how the 2 claims stand · each chip opens the sources

1 prediction · 1 assertion · 1 disclosure · every statement was checked. The prediction and assertion are the 2 claims: statements the public record can support or contradict. 0 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Reem argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Reem Hassani on measured tape to publish a rate. This says nothing about how they speak.

What they said3 What others said3 Episodes1

Everything Reem Hassani said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated

Reem Hassani predicted the artisanal coffee movement would also happen to tea.

“We kept pitching the idea that what's happening to coffee is going to happen to tea. So that The connoisseurship and kind of the gourmetship of, if that's a word, of coffee is going to happen to tea. So we're just going to ride that wave.”

Reem Hassani Jul 5, 2021 ▶ 33:08 Numi Organic Tea: Reem Hassani and Ahmed Rahim

Assertion Not checkable as stated

The co-founders' father bailed out Numi using his pension plan.

“Our dad kind of bailed us out on several occasions because summers were really tight, tea season isn't until the fall, and you have to buy all your teas in the summer, so he would bail us out with his pension plan”

Reem Hassani Jul 5, 2021 ▶ 36:04 Numi Organic Tea: Reem Hassani and Ahmed Rahim

Disclosure

Reem Hassani decided to import traditional Middle Eastern dried lime tea.

“And so one of them was this dry desert lime that we drank as kids called Numi Basra, and, you know, that we'd always talked about in the family, somebody should import this tea. ... And I was like, okay, that's what I'm going to do.”

Reem Hassani Jul 5, 2021 ▶ 18:33 Numi Organic Tea: Reem Hassani and Ahmed Rahim

The other half of the tape: Reem Hassani's own voice is left out of every number here. 3 statements on the record name them. every mention, with the transcript →

Statements about Reem Hassani, by other people (3)

Assertion Supported

Numi Tea launched at five to ten times conventional tea bag prices.

“When Numi Organic Tea was launched in 1999 by brother and sister Ahmed Rahim and Reem Hassani, their prices were five or even 10 times higher than what people were used to paying for tea bags.”

Guy Raz Jul 5, 2021 ▶ 2:33 Numi Organic Tea: Reem Hassani and Ahmed Rahim

Assertion Not checkable as stated

Numi hit $4.5 million in revenue by year four on $2,000 salaries.

“Yeah, we were already probably north of four and a half million by year four, and we were probably taking two to 3000 a month of salary.”

Ahmed Rahim Jul 5, 2021 ▶ 47:54 Numi Organic Tea: Reem Hassani and Ahmed Rahim

Assertion Not checkable as stated

Numi Tea Financed Its Launch With a $250K Line of Credit on Dad's Home

“We went to our dad and asked him if he would use the leverage of his house to get a loan. So we partnered with a bank in Cleveland and he refinanced his home and he had a line of credit on his home up To X amount, but we just started with a 250,000 dollar line…”

Ahmed Rahim Jul 5, 2021 ▶ 35:21 Numi Organic Tea: Reem Hassani and Ahmed Rahim

Appearances (1)

Episode	Date	Speaking time
Numi Organic Tea: Reem Hassani and Ahmed Rahim	Jul 5, 2021	16m

Reem Hassani

The record, in short

How they sound: not measured why? →

Statements about Reem Hassani, by other people (3)

Appearances (1)

Turn any episode into a week of clips.