The co-founders' father bailed out Numi using his pension plan.
Reem Hassani · Numi Organic Tea: Reem Hassani and Ahmed Rahim · Jul 5, 2021 · at 36:04
Numi Organic Tea co-founder Reem Hassani explains the financial strains of early seasonal tea inventory purchases and how family stepped in.
0:00 / 0:13exact quote · 13.8s
720p mp4 · rendered on demand · StarZero watermark
“Our dad kind of bailed us out on several occasions because summers were really tight, tea season isn't until the fall, and you have to buy all your teas in the summer, so he would bail us out with his pension plan”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Reem Hassani
Reem Hassani predicted the artisanal coffee movement would also happen to tea.
“We kept pitching the idea that what's happening to coffee is going to happen to tea. So that The connoisseurship and kind of the gourmetship of, if that's a word, of coffee is going to happen to tea. So we're just going to ride that wave.”
Reem Hassani decided to import traditional Middle Eastern dried lime tea.
“And so one of them was this dry desert lime that we drank as kids called Numi Basra, and, you know, that we'd always talked about in the family, somebody should import this tea. ... And I was like, okay, that's what I'm going to do.”