Opinion
Twine: Black people are not responsible for fixing systemic racial injustice
“I don't believe that it is the responsibility of black people to fix the problem.”
Insight
Twine: Aspiring to succeed depends heavily on seeing relatable role models
“Because so much of wanting to become better or becoming successful comes from seeing Other people who look like you that have done it.”
Assertion Not checkable as stated
Twine: Silicones merely fake hair shine while natural oils improve health
“Instead of, you know, pumping our products with silicones, which are synthetic polymers that give the illusion of shine on the hair We actually used real natural oils to do that because not only is it natural, but the benefits, the vitamins, the nutrients the …”
Assertion Not checkable as stated
Manufacturers told Nancy Twine sulfate-free shampoo required silicones
“Sometimes manufacturers would say, oh, we just started developing shampoos without sulfates, but we need the silicone base in order for it to hydrate your hair. If you don't have the silicones, the clean surfactants are gonna dry out the hair. You can't have o…”
Disclosure
Twine: Briogeo relies on EcoCert-approved synthetics to guarantee product shelf life
“One of the things I'm very transparent about is that Briogeo products are not 100% natural, and where we cannot find a effective, clean substitute, we will opt with a synthetic version, so long as we really do our diligence to make sure that it's a safe synthe…”
Prediction Held up
Twine: Briogeo approached $40 million in gross sales during 2020
“So we will, you know, finish this year close to forty million in gross sales”
Assertion Not checkable as stated
Silicones Create Cosmetic Illusions While Natural Oils Improve True Hair Health
“Instead of, you know, pumping our products with silicones, which are synthetic polymers that give the illusion of shine on the hair We actually used real natural oils to do that because not only is it natural, but the benefits, the vitamins, the nutrients the …”
Disclosure
Briogeo Uses Safe Synthetic Preservatives for a 24-Month Shelf Life
“Briogeo products are not 100% natural, and where we cannot find a effective, clean substitute, we will opt with a synthetic version, so long as we really do our diligence to make sure that it's a safe synthetic. Right. And there is an organization in Europe ca…”
Opinion
Twine: Trying to be indispensable at Goldman Sachs led to exploitation
“My goal of making myself indispensable to protect my career during a tumultuous time probably put me in the position of being taken advantage of at times.”
Assertion Not checkable as stated
Twine: Market for textured hair was not established when growing up
“The market for textured hair wasn't really established back then. So I found myself struggling with the products that were available, and either needing to supplement them with other ingredients, or just create my own products from scratch.”
Disclosure
Twine: Briogeo launched with one universal shampoo and three conditioners
“So what I decided to do was to create one shampoo for all hair types. And then I had three conditioners that were texture specific. So with four products, I was able to hit a pretty diverse client base.”
Disclosure
Twine used diverse imagery at Cosmoprof to avoid ethnic aisle pigeonholing
“You know, I figured that people would, which is why when I designed my booth, I was very intentional about having hair model imagery at my booth that really displayed the diversity of our intended consumer. So I think when people saw the breadth of ethnicities…”
Assertion Supported
Sephora agreed to test Briogeo in February 2014 after category expansion shift
“And then in February of 2014, I received an email that changed my life. I had sent the merchant buyer January's press summary, and a couple of weeks later, she responded and said, Nancy, it's so great to hear from you. The stars must have been aligned because …”
Assertion Not checkable as stated
Twine used 200,000 Ipsy samples to drive massive Sephora sales conversions
“Getting that product in the hands of about 200,000 people translated into incredible conversions at Sephora.”
Assertion Supported
Twine: The Term 'Natural' Lacks the Strict Legal Regulation of 'Organic'
“The word natural is not regulated the way that organic is. So natural means different things to different people.”
Assertion Not checkable as stated
Twine Paid a Consultant Under $500 to Name Briogeo
“A friend of mine ended up putting me in touch with a guy who was a consultant, and For, you know, less than 500 bucks, he picked my brain on what I wanted this brand to be, and gave me a ton of options, and Briogeo stood out.”
Disclosure
Angel Investor Phil Palmetto Initially Invested $100,000 Into Briogeo
“So he gave me the first time about a 100,000 dollars.”
Assertion Not checkable as stated
Sephora Tested Briogeo Online With a Conditional 25-Store Retail Expansion
“So it was a test, and the test was online only. So if I hit my targets, the next step would be to launch Briogeo in 25 of the then 400 Sephora stores.”
Assertion Not checkable as stated
Sampling to 200,000 Ipsy Users Drove Briogeo's Sephora Retail Conversions
“Getting that product in the hands of about 200,000 people translated into incredible conversions at Sephora.”
Assertion Partly supported
Sephora Rolls Out In-Store Brands Twice Yearly
“Sephora has a cadence of twice a year in which they roll out brands into stores in March and in September.”
Prediction Held up
Briogeo Projected Nearly $40 Million in 2020 Gross Sales
“Yeah, so we will, you know, finish this year close to forty million in gross sales, which is pretty awesome.”
Disclosure
Briogeo Revised Its Pre-COVID Budget Upward During 2020
“We actually ended up revising up our pre-COVID budget.”
Disclosure
Nancy Twine: Brother refused to let her join his venture
“While I was at Goldman, I was seeing a therapist, and prior to my mom's passing, I was even thinking about, you know, what life beyond Goldman looked like, and she encouraged me to see if I could join my brother in his entrepreneurial ventures, and he said, yo…”
Assertion Supported
Twine: 'Natural' lacks the regulatory standards governing 'organic' products
“The word natural is not regulated the way that organic is. So natural means different things to different people.”
