Twine: The Term 'Natural' Lacks the Strict Legal Regulation of 'Organic'
Nancy Twine · Briogeo: Nancy Twine · Aug 10, 2020 · at 23:53
Nancy Twine, founder of Briogeo, explains how ingredient labeling and marketing claims worked when she began researching the clean hair care market in 2010.
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“The word natural is not regulated the way that organic is. So natural means different things to different people.”
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