Briogeo founder Nancy Twine reflects on expectations placed on Black entrepreneurs during the 2020 social justice demonstrations.
Insight
Twine: Aspiring to succeed depends heavily on seeing relatable role models
“Because so much of wanting to become better or becoming successful comes from seeing Other people who look like you that have done it.”
Assertion Not checkable as stated
Twine: Silicones merely fake hair shine while natural oils improve health
“Instead of, you know, pumping our products with silicones, which are synthetic polymers that give the illusion of shine on the hair We actually used real natural oils to do that because not only is it natural, but the benefits, the vitamins, the nutrients the …”
Assertion Not checkable as stated
Manufacturers told Nancy Twine sulfate-free shampoo required silicones
“Sometimes manufacturers would say, oh, we just started developing shampoos without sulfates, but we need the silicone base in order for it to hydrate your hair. If you don't have the silicones, the clean surfactants are gonna dry out the hair. You can't have o…”
Disclosure
Twine: Briogeo relies on EcoCert-approved synthetics to guarantee product shelf life
“One of the things I'm very transparent about is that Briogeo products are not 100% natural, and where we cannot find a effective, clean substitute, we will opt with a synthetic version, so long as we really do our diligence to make sure that it's a safe synthe…”
Prediction Held up
Twine: Briogeo approached $40 million in gross sales during 2020
“So we will, you know, finish this year close to forty million in gross sales”
Assertion Not checkable as stated
Silicones Create Cosmetic Illusions While Natural Oils Improve True Hair Health
“Instead of, you know, pumping our products with silicones, which are synthetic polymers that give the illusion of shine on the hair We actually used real natural oils to do that because not only is it natural, but the benefits, the vitamins, the nutrients the …”