Twine used diverse imagery at Cosmoprof to avoid ethnic aisle pigeonholing
Nancy Twine · Briogeo Hair Care: Nancy Twine (2020) · Dec 4, 2023 · at 53:17
Nancy Twine explains how she positioned Briogeo at the 2013 Cosmoprof trade show to establish it as an inclusive brand for all hair types.
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“You know, I figured that people would, which is why when I designed my booth, I was very intentional about having hair model imagery at my booth that really displayed the diversity of our intended consumer. So I think when people saw the breadth of ethnicities and skin tones and hair texture types, I think it helped to offset maybe that stereotype.”
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