Nancy Twine

30 statements across 2 episodes · 5 bullish · 2 bearish · 1 people on the record · first statement Aug 10, 2020 by Nancy Twine · said 2 times in 2 episodes since 2020 · across every show →

On the record as a speaker too: Nancy Twine's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Guy Raz (2)

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2023 1 mention in 1 episode
2020 1 mention in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Nancy Twine, oldest first

Aug 10, 2020 neutral
Assertion Not checkable as stated
The Textured Hair Market Was Not Established During Twine's Youth
“And the market for textured hair wasn't really established back then. So I found myself struggling with the products that were available, and either needing to supplement them with other ingredients, or just create my own products from scratch.”
Nancy Twine Aug 10, 2020 ▶ 20:12 Briogeo: Nancy Twine
Aug 10, 2020
Disclosure
Twine Sold Homemade 'Clueless' Feather Pens in Middle School
“In middle school, this is when the movie Clueless came out, and those cool, like, feather pins were so popular, but no one, like, knew where they could get them, because Etsy wasn't around, and I went to Michael's, my local craft store, and got ribbon, pens, a…”
Nancy Twine Aug 10, 2020 ▶ 10:32 Briogeo: Nancy Twine
Aug 10, 2020
Assertion Not publicly verifiable
Twine Joined UVA's First Hip-Hop A Cappella Group
“We were actually UVA's first hip-hop acapella group”
Nancy Twine Aug 10, 2020 ▶ 9:26 Briogeo: Nancy Twine
Aug 10, 2020
Assertion Not checkable as stated
Twine Paid a Consultant Under $500 to Name Briogeo
“A friend of mine ended up putting me in touch with a guy who was a consultant, and For, you know, less than 500 bucks, he picked my brain on what I wanted this brand to be, and gave me a ton of options, and Briogeo stood out.”
Nancy Twine Aug 10, 2020 ▶ 40:02 Briogeo: Nancy Twine
Aug 10, 2020
Assertion Not checkable as stated
Twine Kept Briogeo Secret From Her Goldman Sachs Team
“No one in my immediate team knew that I was working on this project. I had a couple of friends at Goldman that I confided in, but only a couple that I knew would not say anything, because I was serious about my work, and I didn't want to compromise that, and I…”
Nancy Twine Aug 10, 2020 ▶ 34:39 Briogeo: Nancy Twine
Aug 10, 2020 neutral
Assertion Not checkable as stated
Briogeo's First Trade Show Debut Cost Roughly $15,000
“There was travel. I had to design the space. I needed staffing. So I think when it was all said and done, it was probably closer to 15,000.”
Nancy Twine Aug 10, 2020 ▶ 45:01 Briogeo: Nancy Twine
Aug 10, 2020 neutral
Assertion Not checkable as stated
Briogeo Left Its First Trade Show With Only Urban Outfitters' Interest
“I left with no orders, but I did leave with interest from Urban Outfitters.”
Nancy Twine Aug 10, 2020 ▶ 47:50 Briogeo: Nancy Twine
Aug 10, 2020
Disclosure
Twine's Goal to Avoid Layoffs Led to Exploitation at Goldman Sachs
“My goal of making myself indispensable to protect my career during a tumultuous time probably put me in the position of being taken advantage of at times. There were, I'm sure, some of my classmates who would never come in on a Sunday night randomly because th…”
Nancy Twine Aug 10, 2020 ▶ 13:53 Briogeo: Nancy Twine
Aug 10, 2020 bullish
Prediction Held up
Briogeo Projected Nearly $40 Million in 2020 Gross Sales
“Yeah, so we will, you know, finish this year close to forty million in gross sales, which is pretty awesome.”
Nancy Twine Aug 10, 2020 ▶ 1:03:26 Briogeo: Nancy Twine
Aug 10, 2020
Assertion Supported
Briogeo Launched With One Universal Shampoo and Three Conditioners
“What I decided to do was to create one shampoo for all hair types. And then I had three conditioners that were texture specific. So with four products, I was able to hit a pretty diverse client base.”
Nancy Twine Aug 10, 2020 ▶ 34:10 Briogeo: Nancy Twine
Aug 10, 2020
Assertion Not checkable as stated
Twine Bootstrapped Briogeo With $25,000 Before Seeking Outside Capital
“So by that point, the most money I spent was on the business plan, which was about 5000. Some of the initial concepts for the packaging, which was, you know, north of 10 K. Yeah. And then you factor in everything else. I was probably close to 25 K.”
Nancy Twine Aug 10, 2020 ▶ 37:39 Briogeo: Nancy Twine
Aug 10, 2020
Disclosure
Angel Investor Phil Palmetto Initially Invested $100,000 Into Briogeo
“So he gave me the first time about a 100,000 dollars.”
Nancy Twine Aug 10, 2020 ▶ 50:18 Briogeo: Nancy Twine
Aug 10, 2020
Disclosure
Briogeo Secured Early Press via Face-to-Face Editor Desk Visits
“And because I was in New York, I asked them if they could set me up with desk side appointments where I would actually meet the editor and be able to have a face-to-face connection. And so I was able to create relationships with editors at a dozen of publicati…”
Nancy Twine Aug 10, 2020 ▶ 51:24 Briogeo: Nancy Twine
Dec 4, 2023
Assertion Not checkable as stated
Twine: Sephora promised 25 retail stores if Briogeo met online targets
“If I hit my targets, the next step would be to launch Briogeo in 25 of the then 400 Sephora stores.”
Nancy Twine Dec 4, 2023 ▶ 1:01:23 Briogeo Hair Care: Nancy Twine (2020)
Dec 4, 2023 positive
Disclosure
Twine used diverse imagery at Cosmoprof to avoid ethnic aisle pigeonholing
“You know, I figured that people would, which is why when I designed my booth, I was very intentional about having hair model imagery at my booth that really displayed the diversity of our intended consumer. So I think when people saw the breadth of ethnicities…”
Nancy Twine Dec 4, 2023 ▶ 53:17 Briogeo Hair Care: Nancy Twine (2020)
Dec 4, 2023 negative
Opinion
Twine: Trying to be indispensable at Goldman Sachs led to exploitation
“My goal of making myself indispensable to protect my career during a tumultuous time probably put me in the position of being taken advantage of at times.”
Nancy Twine Dec 4, 2023 ▶ 13:54 Briogeo Hair Care: Nancy Twine (2020)
Dec 4, 2023
Assertion Supported
Nancy Twine reached VP at Goldman Sachs while bootstrapping Briogeo
“Because this would have been 2011, 20 12. I had just become a vice president, so I had gotten promoted, but I was also trying to allocate time to work on Briogeo, so.”
Nancy Twine Dec 4, 2023 ▶ 31:00 Briogeo Hair Care: Nancy Twine (2020)
Dec 4, 2023
Disclosure
Twine: Briogeo launched with one universal shampoo and three conditioners
“So what I decided to do was to create one shampoo for all hair types. And then I had three conditioners that were texture specific. So with four products, I was able to hit a pretty diverse client base.”
Nancy Twine Dec 4, 2023 ▶ 36:58 Briogeo Hair Care: Nancy Twine (2020)
Dec 4, 2023 neutral
Disclosure
Nancy Twine: Brother refused to let her join his venture
“While I was at Goldman, I was seeing a therapist, and prior to my mom's passing, I was even thinking about, you know, what life beyond Goldman looked like, and she encouraged me to see if I could join my brother in his entrepreneurial ventures, and he said, yo…”
Nancy Twine Dec 4, 2023 ▶ 20:59 Briogeo Hair Care: Nancy Twine (2020)
Dec 4, 2023 positive
Assertion Supported
Sephora agreed to test Briogeo in February 2014 after category expansion shift
“And then in February of 2014, I received an email that changed my life. I had sent the merchant buyer January's press summary, and a couple of weeks later, she responded and said, Nancy, it's so great to hear from you. The stars must have been aligned because …”
Nancy Twine Dec 4, 2023 ▶ 1:00:22 Briogeo Hair Care: Nancy Twine (2020)
Dec 4, 2023 negative
Assertion Not checkable as stated
Twine: Market for textured hair was not established when growing up
“The market for textured hair wasn't really established back then. So I found myself struggling with the products that were available, and either needing to supplement them with other ingredients, or just create my own products from scratch.”
Nancy Twine Dec 4, 2023 ▶ 20:06 Briogeo Hair Care: Nancy Twine (2020)
Dec 4, 2023
Disclosure
Twine: Paid under $500 to a consultant to name Briogeo
“A friend of mine ended up putting me in touch with a guy who was a consultant, and for, you know, less than 500 bucks, he picked my brain on what I wanted this brand to be and gave me a ton of options, and Briogeo stood out.”
Nancy Twine Dec 4, 2023 ▶ 45:12 Briogeo Hair Care: Nancy Twine (2020)
Dec 4, 2023
Assertion Not checkable as stated
Twine: Briogeo Raised $100,000 from First Angel Investor
“So he gave me the first time about a 100,000 dollars.”
Nancy Twine Dec 4, 2023 ▶ 55:03 Briogeo Hair Care: Nancy Twine (2020)
Dec 4, 2023 positive
Insight
Twine: Aspiring to succeed depends heavily on seeing relatable role models
“Because so much of wanting to become better or becoming successful comes from seeing Other people who look like you that have done it.”
Nancy Twine Dec 4, 2023 ▶ 5:07 Briogeo Hair Care: Nancy Twine (2020)
Dec 4, 2023 neutral
Insight
Nancy Twine used public accountability with friends to commit to entrepreneurship
“I told myself that I was gonna tell all of my friends about what it is I wanted to do, because I knew if I went and told everyone that I wanted to start a clean, natural hair care product line, that they would ask me about it every time we went out, and I didn…”
Nancy Twine Dec 4, 2023 ▶ 29:09 Briogeo Hair Care: Nancy Twine (2020)
Dec 4, 2023 neutral
Disclosure
Twine spent roughly $15,000 to debut Briogeo at Cosmoprof Las Vegas
“Cost about 10,000 dollars for that weekend. [3004] Guy Raz: And then that was just for the space. [3005] Guy Raz: You had to like... [3007] Guy Raz: Bring your stuff with you and like a signage and, right? [3010] Nancy Twine: Yeah. [3011] Nancy Twine: There wa…”
Nancy Twine Dec 4, 2023 ▶ 50:01 Briogeo Hair Care: Nancy Twine (2020)
Dec 4, 2023
Disclosure
Nancy Twine: Angel Backer Phil Loaned Briogeo $150K to Scale Inventory
“So I reached out to Phil, put together a little deck of how I would use the funds to basically scale the growth of the business, which he was incentivized to do given his equity position. He felt like it was a good business case. I had, you know, POs to point …”
Nancy Twine Dec 4, 2023 ▶ 1:06:42 Briogeo Hair Care: Nancy Twine (2020)
Dec 4, 2023
Disclosure
Twine bootstrapped Briogeo with $25,000 before seeking outside capital
“So by that point, the most money I spent was on the business plan, which was about 5000. Some of the initial concepts for the packaging, which was, you know, north of 10 K. And then you factor in everything else. I was probably close to 25 K.”
Nancy Twine Dec 4, 2023 ▶ 42:48 Briogeo Hair Care: Nancy Twine (2020)
Dec 4, 2023 positive
Assertion Not checkable as stated
Twine used 200,000 Ipsy samples to drive massive Sephora sales conversions
“Getting that product in the hands of about 200,000 people translated into incredible conversions at Sephora.”
Nancy Twine Dec 4, 2023 ▶ 1:04:30 Briogeo Hair Care: Nancy Twine (2020)
Dec 4, 2023
Assertion Not checkable as stated
Twine: Desk-Side Editor Meetings Won Briogeo Immediate Press Coverage
“And so I was able to create relationships with editors at a dozen of publications, and I started getting press out of the gate.”
Nancy Twine Dec 4, 2023 ▶ 56:20 Briogeo Hair Care: Nancy Twine (2020)
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