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Jen Rubio

Executive Chair and Co-founder, Away · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestor@jennifer ↗LinkedIn ↗awaytravel.com ↗Wikipedia ↗

Jen Rubio co-founded direct-to-consumer luggage brand Away in 2015 alongside Steph Korey, scaling the company to a unicorn valuation and leading it as CEO before transitioning to Executive Chair. Earlier in her career, she directed social media at Warby Parker, and she now serves on boards including Yahoo and the Whitney Museum of American Art.

10statements → 9claims → 3claims resolved → 100%fully supported → 3.8/5average certainty → 1.2/5average debate potential → ≈4.5/5argument clarity, estimated → 6said about them ↓

3 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 1 insight · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 3 are resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jen argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Warby Parker Crowdsourced Early Frame Choices on Tumblr and Facebook
“And then, like, our community would, like, help them pick, and that was, like, a big thing on on Tumblr and Facebook. Like, we would basically crowdsource what frames people should buy, and we just built this, like, really loyal, really engaged community, and …”
Jen Rubio Mar 18, 2019 ▶ 19:04 Away: Jen Rubio

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jen Rubio on measured tape to publish a rate. This says nothing about how they speak.

Everything Jen Rubio said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Rubio: Launching a Brand With a Standard Pre-Order Is Extremely Boring
“Or we could launch with a pre-order, which I think is just like the most boring thing you can do when you're launching a brand. Like no one wants to put their credit card down for something that they like may or may not get.”
Jen Rubio Mar 18, 2019 ▶ 44:08 Away: Jen Rubio
Assertion Not checkable as stated
Every Away Celebrity Collaboration Has Originated From an Organic Customer
“Every celebrity collaboration we've ever done has been because that celeb has been a customer.”
Jen Rubio Mar 18, 2019 ▶ 53:56 Away: Jen Rubio
Assertion Supported
Warby Parker Crowdsourced Early Frame Choices on Tumblr and Facebook
“And then, like, our community would, like, help them pick, and that was, like, a big thing on on Tumblr and Facebook. Like, we would basically crowdsource what frames people should buy, and we just built this, like, really loyal, really engaged community, and …”
Jen Rubio Mar 18, 2019 ▶ 19:04 Away: Jen Rubio
Assertion Not checkable as stated
Luggage Industry Mirrored Legacy Eyewear's High Markups and Weak Brands
“All the same things that we saw with eyewear, we were seeing with luggage. Like, crazy markups in the industry. Like, no brands that people really loved. Like, a really awful shopping experience.”
Jen Rubio Mar 18, 2019 ▶ 29:37 Away: Jen Rubio
Assertion Not checkable as stated
Away Interviewed 800 People About Travel Pain Points Before Designing Luggage
“So over the course of a few months, we talked to, like, maybe 800 people, and we would just talk to them about travel, and we would ask them things like, not even about luggage, but about their biggest pain points when they travel, and we discovered things lik…”
Jen Rubio Mar 18, 2019 ▶ 35:57 Away: Jen Rubio
Assertion Not checkable as stated
Away Bootstrapped Launch By Selling 2,000 Travel Books With Suitcase Vouchers
“And by the end of a couple of weeks, we had sold out of all of the books, and each book represented one suitcase that we ordered. So we had sold out of our first order.”
Jen Rubio Mar 18, 2019 ▶ 49:56 Away: Jen Rubio
Assertion Not checkable as stated
Reese Witherspoon Was an Early Organic Customer of Away Luggage
“Laura Jean Witherspoon ordered a bag. And Steph said it out loud. And I was like, that's Reese Witherspoon. That's her real name. She's like, that's so weird that you know that. But yeah, like, she had heard about it from, like, one of these articles or one of…”
Jen Rubio Mar 18, 2019 ▶ 54:37 Away: Jen Rubio
Assertion Supported
Away Sold Over One Million Suitcases by Early 2019
“So we've sold over one million suitcases.”
Jen Rubio Mar 18, 2019 ▶ 55:25 Away: Jen Rubio
Assertion Not checkable as stated
Jen Rubio Dropped Out of Penn State Three Credits Short of Graduating
“And I basically was just like the intern who never left, and I was invited to walk at graduation, but I think I'm still three credits short.”
Jen Rubio Mar 18, 2019 ▶ 9:11 Away: Jen Rubio
Assertion Supported
Trademark Attorneys Were Shocked 'Away' Was Available for Luggage
“She found, like, some trademark lawyers and asked them if we could trademark it, and they basically laughed in our face. And she was like, she, like, insisted that they looked into it, and then a week later they called us and they said, you have been given a g…”
Jen Rubio Mar 18, 2019 ▶ 33:15 Away: Jen Rubio

The other half of the tape: Jen Rubio's own voice is left out of every number here. Other people bring the name up 6 times in 6 episodes on How I Built This. every mention, with the transcript →

Who brings them up most Guy Raz 6

Every mention by year

tap a year for its mentions
00335520192020episodesmentions
03520192020episodes it came up in
000.52.51520192020episodesmentions per episode
2020 1 mention in 1 episode
2019 5 mentions in 5 episodes 1 per episode

Appearances (1)

EpisodeDateSpeaking time
Away: Jen Rubio Mar 18, 2019 44m
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