Rubio: Launching a Brand With a Standard Pre-Order Is Extremely Boring
Jen Rubio · Away: Jen Rubio · Mar 18, 2019 · at 44:08
Jen Rubio, co-founder of luggage brand Away, explains why the company avoided standard pre-orders when their suitcases were delayed ahead of the 2015 holidays.
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“Or we could launch with a pre-order, which I think is just like the most boring thing you can do when you're launching a brand. Like no one wants to put their credit card down for something that they like may or may not get.”
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