Away Bootstrapped Launch By Selling 2,000 Travel Books With Suitcase Vouchers
Jen Rubio · Away: Jen Rubio · Mar 18, 2019 · at 49:56
Jen Rubio, co-founder of Away, details how the company sold out 2,000 copies of their $225 holiday travel book bundled with a luggage redemption card before manufacturing completed.
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“And by the end of a couple of weeks, we had sold out of all of the books, and each book represented one suitcase that we ordered. So we had sold out of our first order.”
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