Away Interviewed 800 People About Travel Pain Points Before Designing Luggage
Jen Rubio · Away: Jen Rubio · Mar 18, 2019 · at 35:57
Jen Rubio, co-founder of DTC luggage brand Away, describes the user research process she and Steph Korey conducted before manufacturing their first product.
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“So over the course of a few months, we talked to, like, maybe 800 people, and we would just talk to them about travel, and we would ask them things like, not even about luggage, but about their biggest pain points when they travel, and we discovered things like people would get to hotel rooms, and they would like, steal laundry bags from the hotels because, like, they didn't have their own, or that, you know, everybody, like, wanted a bag that they could fit A ton of stuff in, but also have it be flexible, but also really durable, and like really lightweight.”
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