Warby Parker Crowdsourced Early Frame Choices on Tumblr and Facebook
Jen Rubio · Away: Jen Rubio · Mar 18, 2019 · at 19:04
Jen Rubio, who managed early social media for Warby Parker before co-founding Away, describes the direct-to-consumer brand's early community-building playbook.
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“And then, like, our community would, like, help them pick, and that was, like, a big thing on on Tumblr and Facebook. Like, we would basically crowdsource what frames people should buy, and we just built this, like, really loyal, really engaged community, and it just kept growing and growing, and I think, like, it's always embarrassing to kind of, like, look back at your work, especially in those early days, but I really was just, like, I really could feel how social media was having an impact on, on how much people love the brand, and that was really special to me.”
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