also referred to as: meta
includes Facebook Poke, Facebook Marketplace, Facebook Ads, Facebook Events, Facebook Messenger, Facebook Groups, Facebook Live, Facebook Advertising, Facebook Group
70 statements across 56 episodes · 21 bullish · 16 bearish · 50 people on the record · first statement Sep 19, 2016 by Kevin Systrom · said 766 times in 307 episodes since 2016 · across every show →
Mentions by year, the whole family
brought up most by Guy Raz (376), Dhar Mann (22), Evan Spiegel (15), Gary Vaynerchuk (13), Luis von Ahn (12), Justin McLeod (11), Leah Solivan (9), Jonah Peretti (8)
tap a year for its mentions
2026 27 mentions in 14 episodes 2 per episode
- Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
- Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
- Advice Line with Jonah Peretti of Buzzfeed
- Advice Line with Miguel McKelvey of WeWork
- Advice Line with Chris Riccobono of UNTUCKit
- Advice Line: What’s Your Value?
- Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge
- Advice Line with Carlton Calvin of Razor
- 6 more episodes that year, every mention in 2026 →
2025 107 mentions in 31 episodes 3 per episode
- Snap: Evan Spiegel
- Hexclad: Danny Winer
- Substack: Chris Best and Hamish McKenzie
- Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
- Crumbl: Jason McGowan
- Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.
- Craigslist: Craig Newmark — The Forrest Gump of the Internet
- Advice Line with Isaac Larian of MGA Entertainment
- 23 more episodes that year, every mention in 2025 →
2024 93 mentions in 31 episodes 3 per episode
- Dhar Mann Studios: Dhar Mann
- Liquid Death: Mike Cessario
- Paperless Post: James and Alexa Hirschfeld
- Advice Line with Steve Case of AOL
- Twitter, Medium and Blogger: Ev Williams
- YouTube Creator and Cookbook Author: Rosanna Pansino
- Advice Line with Joe Kudla of Vuori
- Advice Line with Mark Ramadan of Sir Kensington's
- 23 more episodes that year, every mention in 2024 →
2023 40 mentions in 17 episodes 2 per episode
- HIBT Lab! Nas Company: Nuseir Yassin
- reCAPTCHA and Duolingo: Luis von Ahn (2020)
- Sir Kensington's: Scott Norton and Mark Ramadan
- Halo Top Ice Cream: Justin Woolverton
- HIBT Lab! Saysh: Wes and Allyson Felix
- Chomps: Pete Maldonado and Rashid Ali
- Tarte Cosmetics: Maureen Kelly
- Framing the future of eyecare with Neil Blumenthal and Dave Gilboa of Warby Parker
- 9 more episodes that year, every mention in 2023 →
2022 51 mentions in 23 episodes 2 per episode
2021 99 mentions in 34 episodes 3 per episode
- Serial Entrepreneur: Gary Vaynerchuk
- Hinge: Justin McLeod
- Live Episode! Clubhouse: Paul Davison and Rohan Seth
- Boxed: Chieh Huang
- Coinbase: Brian Armstrong
- Live From The HIBT Summit: Gary Vaynerchuk
- Casper: Philip Krim
- Policygenius: Jennifer Fitzgerald
- 26 more episodes that year, every mention in 2021 →
2020 178 mentions in 71 episodes 3 per episode
- How I Built Resilience: Samantha Bee of Full Frontal with Samantha Bee
- reCAPTCHA and Duolingo: Luis von Ahn
- Dropbox: Drew Houston
- How I Built Resilience: Live with Tobias Lütke and Jon Stein
- How I Built Resilience: Live with David Neeleman and Tristan Walker
- S'well: Sarah Kauss
- Eventbrite: Julia Hartz
- How I Built Resilience: Live with José Andrés
- 63 more episodes that year, every mention in 2020 →
2019 23 mentions in 11 episodes 2 per episode
2018 48 mentions in 27 episodes 2 per episode
2017 92 mentions in 46 episodes 2 per episode
2016 8 mentions in 2 episodes 4 per episode
Everything said about Facebook, oldest first
Sep 19, 2016 negative
Systrom: Instagram never actually intended to use user photos in ads
“One of the sections Reading it again today, if I look at it, can be interpreted that we were going to take user photos and somehow use them in advertising. That was definitely not our intention, and like, no one in the company had even thought of that idea.”
Sep 19, 2016 positive
Krieger: Instagram was Facebook's first acquisition allowed to operate independently
“We were the first company that Facebook acquired and sort of kept running, and then since then you've seen Oculus and WhatsApp, and, ah, I think there were a lot of things that we figured out early on in terms of the relationship, the office space, hiring and …”
Jan 2, 2017
Feb 13, 2017 neutral
Zimmer: Discovered Co-Founder Logan Green Through a Mutual Friend's Facebook Post
“And so I started thinking what else I could do, and it was actually about a year into it that I was on Facebook one night and saw Logan, who is now, now my co-founder, who I didn't know at the time, posted on a mutual friend's Facebook page saying that he was …”
Nov 13, 2017 neutral
Dec 4, 2017 positive
Jan 15, 2018 positive
Raz: Thiel's $500K Facebook investment turned into over $1B in eight years
“Well, Peter can probably thank Reed for helping him become a billionaire, because back in 2004, Reed introduced Peter to a young entrepreneur who just dropped out of Harvard. Peter decided to give that dropout 500,000 dollars in angel money and Of course, you …”
Feb 26, 2018 positive
Fabricated fake news websites have had almost zero impact on Wikipedia
“And those kinds of sites have had almost zero impact at Wikipedia because while, you know, they might do well to share on Facebook something that comes from a publication called the Denver Guardian because, well, it looks like a news site, and Denver, everybod…”
May 7, 2018 negative
Collison: Google possessed every advantage and should have beaten Facebook
“Google should have beaten Facebook. Google had every advantage against Facebook. They had you know, more people, more money, more distribution, more brand recognition, more of kind of any of the obvious inputs, and yet somehow there was something missing.”
Jun 25, 2018 positive
Zimmer: Social identity and ratings make carpooling safer and scalable
“If you tied something to a social network like Facebook, you could have a profile of the individual you're going to share a ride with and follow up with ratings. Of how that ride experience was which would create a safer and more broadly used environment for c…”
Dec 6, 2018
Gebbia: Top VCs behind Google and Facebook said Airbnb would never work
“I can tell you all the times and show you all the emails from really credible investors, like people that, these, they're investors that picked Google and PayPal and YouTube and Facebook and all of the kind of internet greats that came before us, and so sittin…”
Jan 28, 2019
Melanie Perkins recruited Canva's CTO using a deck of his Facebook photos
“What I did was I went To his Facebook page, and I took lots of the photos from his Facebook page, and I put together a pitch deck and said why it would be such an amazing adventure to come and join and recreate the future of publishing and change the face of t…”
Mar 18, 2019 positive
Warby Parker Crowdsourced Early Frame Choices on Tumblr and Facebook
“And then, like, our community would, like, help them pick, and that was, like, a big thing on on Tumblr and Facebook. Like, we would basically crowdsource what frames people should buy, and we just built this, like, really loyal, really engaged community, and …”
Dec 19, 2019
Dec 19, 2019
Systrom left Facebook due to exhaustion and desire for new projects
“That's why I think we ended up leaving, because you want a little break and recovery time, and then my personality is such that I'm excited about doing something new. Like, I, I'm just like, I'm always on to some new idea, And I don't know, it probably won't b…”
Jan 27, 2020 neutral
Wales: Fake news sites have had almost zero impact on Wikipedia
“Those kinds of sites have had almost zero impact at Wikipedia because while, you know, they might do well to share on Facebook something that comes from a publication called the Denver Guardian because, well, it looks like a news site, and Denver, everybody kn…”
Jan 30, 2020
Butterfield: Shutting an online community is like ending a small civilization
“Any of you who have participated in online communities, especially in the early days, where, like, the online community was the nexus of all of these friendships and all these relationships, when they disappeared, that's it. Like, people can say, we're gonna m…”
Feb 17, 2020 positive
Mar 9, 2020
Patrick Collison: Money cannot be mechanically turned into great software products
“And this is one of the great facts about our industry is that you cannot turn Money into great products as a kind of mechanical operation. If it were possible, there would be many more great iPhone competitors. Facebook would have been long since eclipsed by M…”
Mar 9, 2020 neutral
Patrick Collison: Google had every advantage over Facebook and still lost
“Google should have beaten Facebook. Google had every advantage against Facebook. They had you know, more people, more money, more distribution, more brand recognition, more of kind of any of the obvious inputs, and yet somehow there was something missing.”
Jun 29, 2020 positive
Kadakia: Aggregator CAC is More Efficient Due to Higher Lifetime Value
“The synergies, right, of a company like ClassPass being able to do customer acquisition for an entire industry, right, where a class is, you know, 25, 30 dollars is just obviously more efficient when we're selling a product that has a bigger lifetime, right? W…”
Aug 15, 2020 negative
Sep 10, 2020 positive
Pokimane attributes early Twitch growth to networking and niche Facebook groups
“For me personally, I think it was a lot of networking. Some of my viewers would mention my stream to other streamers, and then I'd make friends that way. So it had quite a bit to do with the networking, and a lot to do with just organic growth, and a bit to do…”
Feb 15, 2021 positive
Katlin Smith: Danielle Walker's Facebook post sold out Simple Mills in an hour
“I think it was more focused on the retail path, but a few months later, a influencer, what's now called an influencer, discovered the product and wrote about it on her Facebook page, which just kind of astounded me, and we sold out of the product in probably a…”
Feb 22, 2021 neutral
Social games dominated Facebook but were rare on Apple's App Store
“They evaluated the game, probably liked the story of us just being a few country bumpkins in Jersey in a, in an attic trying to build for this new platform they were launching, and liked the fact that we were building a social game, which was wildly popular on…”
Mar 1, 2021
Perkins recruited Canva's CTO with a pitch deck of his Facebook photos
“What I did was I went To his Facebook page, and I took lots of the photos from his Facebook page, and I put together a pitch deck and said why it would be such an amazing adventure to come and join and recreate the future of publishing and change the face of t…”
Mar 15, 2021 positive
Garza: Siete sold out its initial retail batch within 24 hours
“So we had put these tortillas on the shelf in May of 2014 at Wheatsville, and we put two cases to the shelf, and we had learned a little bit from owning the gym on, like, marketing a service-based business, so what, you know, what we did was we took a picture,…”
May 11, 2021
Aug 2, 2021
Aug 5, 2021 positive
Jan 24, 2022 negative
Mar 21, 2022
Jun 16, 2022 negative
Jul 11, 2022 positive
Solivan: Facebook's social graph creates sufficient trust for peer-to-peer services
“And so I saw Facebook as a way to leverage the social graph to build trust between people. So if I could tell you that, You know, you need your dry cleaning picked up, and the person that was gonna pick up your dry cleaning was two degrees of separation from y…”
Jul 11, 2022
Dec 15, 2022 negative
Acevedo: Multi-channel network economics broke when YouTube enabled direct creator monetization
“The model of an MCN, or the model when you are on rented territory, for the lack of a better word, you're on YouTube, you're on Facebook, those algorithms change, those rules change. Also, your economics, talking about business model, because when we launched,…”
Apr 6, 2023 neutral
Apr 6, 2023 bearish
Yassin: It is impossible to build a 30-year business on social media
“You cannot build a business on top of social media. Impossible. And so, so this idea that Facebook will be my livelihood, and I can build an empire for the next 30 years, thanks to Facebook's algorithm, is, is a dream that will never materialize.”
Apr 17, 2023 neutral
Oct 23, 2023 negative
Norton: Sir Kensington's founders initially thought physical products weren't viable startups
“We never thought this would be a viable business because Everybody starting companies around us, if they were starting companies, it was like Facebook and social networks, right? Like we didn't think that a physical products business was like a viable startup …”
Oct 23, 2023 neutral
Dec 14, 2023 positive
Feb 26, 2024 positive
Feb 29, 2024 negative
Mar 18, 2024
Apr 29, 2024 positive
Apr 29, 2024
Apr 29, 2024 bearish
Dhar Mann: YouTube videos averaged only 1,000 views from 2018 to 2020
“So for two years that happened from the middle of 2018 when we started on YouTube all the way to 20 20, they stayed at around a thousand views. So I completely disregarded YouTube. But on Facebook, we were experiencing rocket ship growth.”
Apr 29, 2024 bullish
Dhar Mann Studios amassed three billion Facebook views by late 2019
“And by July that year, we hit one billion views. So it took us just over a year from starting to hit that milestone. But by October, 2019, three months later, we hit two billion views. And then two months later, by November, we hit three billion views.”
Apr 29, 2024
Dhar Mann's 2018 video on stay-at-home moms surpassed 200 million views
“And sure enough, that video within a few hours had gotten thousands of shares and over a million views. And I'll never forget. It was posted on August 30th. And today that video has gone to receive over two hundred million views.”
Apr 29, 2024
May 6, 2024
Facebook offered $500M in stock for 30-person Twitter in 2008
“Facebook, of course, was private at the time, but based on their valuation, they could do a stock deal that may value us around Half billion dollars, and that was a lot of money, and we were maybe, no, we were we were 30 people at the time.”
Jun 27, 2024 bullish
Sep 9, 2024
Jan 23, 2025 positive
Mar 31, 2025
Apr 21, 2025 negative
Apr 21, 2025 negative
Apr 28, 2025 positive
Winer: Hexclad Blew Its $1M Cash Reserve on April 2020 Meta Ads
“And I remember we had a million bucks. And we just looked at each other, and we're like, let's blow the whole million on advertising on Meta, and we spent a million bucks in April, and I think in February we had, we were doing a million a month online, and we …”
Apr 28, 2025
May 12, 2025 negative
Best: Facebook charged creators to build audiences then charged again for reach
“And this had happened with Facebook pages at this point. They created a thing where people spent all this money getting people to like their Facebook page on the assumption that that meant they'd built up an audience. And then they said, oh, just kidding. Actu…”
May 12, 2025 negative
Best: Facebook's core issue is working too well without serving its users
“The problem with Facebook is not that it doesn't work, right? The problem with Facebook is that it works too well. And doesn't serve the people who use it. Right. Yes, it kills all the newspapers, but it's a massively successful business that takes, takes adva…”
May 19, 2025
Hedrick: Tecovas faced no Western boot brand advertising competitors in early 2016
“There was a combination of there not being any other, I think, Western boot brands advertising at the time, and us having a really compelling value proposition, and candidly, man, we had product market fit, and people loved the boots,”
May 26, 2025 positive
Acton Smith: Silicon Valley offered scaling talent and openness lacking in London
“Silicon Valley was the place to build this business. You know, the, there was more investors who were open to ideas like this. The climate was more open to it as well. A lot of our friends and people we knew in London were very, very skeptical of meditation an…”
Jun 16, 2025
Sep 15, 2025 negative
Sep 29, 2025 negative
Newmark denies Craigslist killed newspapers, blaming TV news, Google, and Facebook
“I, in the past, felt that Craigslist did have a substantial effect on newspaper survival, but until
No one had done any of the numbers.
I'd spoke to industry analysts like Ken doctor and Rasmus Nielsen, who said it was ridiculous to think Craigslist had that b…”
Nov 17, 2025
May 7, 2026 neutral
Peretti: Publisher content no longer goes viral across a fragmented social web
“The biggest difference is that content from publishers used to go viral on Facebook all the time, and everyone used to be on Facebook. Now, now the social web is really fragmented. Some people are on Facebook, some on Instagram, some on TikTok, so, you know, s…”
Jun 29, 2026 neutral
Modern brand building centers on digital attention rather than retail shelf space
“I think when we created the brand in 2002 and three and four, our biggest obstacle was how are we going to get space in a retail environment controlled by four guys? I think today, now it's how are you going to own the most amount of attention from the consume…”