Dhar Mann, founder of Dhar Mann Studios, describes the breakthrough viral live-action video that launched his digital media company after previous formats failed.
0:00 / 0:19exact quote · 19.2s
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“And sure enough, that video within a few hours had gotten thousands of shares and over a million views. And I'll never forget. It was posted on August 30th. And today that video has gone to receive over two hundred million views.”
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More from Dhar Mann
Disclosure
Dhar Mann admits falsifying dates on city grants to accelerate reimbursements
“I decided to take some shortcuts on my grant application. I changed the dates on my paperwork to make it seem like the projects had been completed and contractors had been paid sooner than they were in order to start the reimbursement process faster.”
Dhar MannApr 29, 2024▶ 24:08Dhar Mann Studios: Dhar Mann
AssertionPartly supported
Oakland revoked Dhar Mann's cannabis license following his criminal fraud charges
“People that were doing business with me no longer wanted to work with me, and the city of Oakland even revoked the cultivation license I had won based on the charges alone.”
Dhar MannApr 29, 2024▶ 25:13Dhar Mann Studios: Dhar Mann
Disclosure
Dhar Mann settled criminal fraud charges with a no contest plea
“So I went in front of a judge, and the judge said if I agreed to pleading no contest, paying a 40,000 dollar fine, and doing probation, I could have my case completely expunged at the end of probation as long as I didn't mess up again. And there'd be no jail t…”
Dhar MannApr 29, 2024▶ 25:41Dhar Mann Studios: Dhar Mann
Insight
Digital video creators average $5,000 in ad revenue per million views
“A good rule of thumb is a creator will make around 5000 dollars per every one million views, and that's the reason why we have to operate on digital budget. So we have to break, you know, I would say like five million views just to break even.”
Dhar MannApr 29, 2024▶ 1:17:26Dhar Mann Studios: Dhar Mann
AssertionNot checkable as stated
Distributors cut off Dhar Mann's hydroponics supply after cannabis press coverage
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Dhar MannApr 29, 2024▶ 21:36Dhar Mann Studios: Dhar Mann
“It didn't take me long to realize that the flashier I was on Instagram, the faster my following would grow.”
Dhar MannApr 29, 2024▶ 31:47Dhar Mann Studios: Dhar Mann
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