Digital video creators average $5,000 in ad revenue per million views
Dhar Mann · Dhar Mann Studios: Dhar Mann · Apr 29, 2024 · at 1:17:26
Dhar Mann shares unit economics and break-even benchmarks for digital video creators.
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“A good rule of thumb is a creator will make around 5000 dollars per every one million views, and that's the reason why we have to operate on digital budget. So we have to break, you know, I would say like five million views just to break even.”
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