Acevedo: Multi-channel network economics broke when YouTube enabled direct creator monetization
Beatriz Acevedo · HIBT Lab! mitú and SUMA Wealth: Beatriz Acevedo · Dec 15, 2022 · at 23:31
Beatriz Acevedo, co-founder of digital media network mitú, explains the platform risk of building media businesses on YouTube and Facebook.
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“The model of an MCN, or the model when you are on rented territory, for the lack of a better word, you're on YouTube, you're on Facebook, those algorithms change, those rules change. Also, your economics, talking about business model, because when we launched, these YouTubers could not monetize on their own. They needed to be a part of a network. Then one day, without any warning, YouTube decided to let them monetize on their own.”
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More from Beatriz Acevedo
Acevedo: mitú board rejected DTC monetization to preserve VC view metrics
“So whenever I would bring up to my board, hey, should we be doing direct-to-consumer anything? Should we be charging one dollar for premium content that people could not get enough of? The answer immediately was absolutely not. You cannot disturb those numbers…”
Acevedo: Translating fintech apps into Spanish alienates young US Latinos
“That's the last thing you need to be doing because that sends a very powerful message that that's not for them, that that's for their parents or grandparents.”
Acevedo: Hollywood executives refused to hire Latino talent brought directly to them
“Even if heads of networks and studios would say, we can't find the Latinos, and you would bring them to them, they would Still not hire them.”
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“So even when Latinos are in the workforce, even when they have college degrees, They're still 60% not fully banked or not fully utilizing the financial services of this country”