Beatriz Acevedo, co-founder of digital media company mitú, discusses why she bypassed traditional Hollywood studios to launch an independent multi-channel digital network for Latino creators.
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“Even if heads of networks and studios would say, we can't find the Latinos, and you would bring them to them, they would Still not hire them.”
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“So whenever I would bring up to my board, hey, should we be doing direct-to-consumer anything? Should we be charging one dollar for premium content that people could not get enough of? The answer immediately was absolutely not. You cannot disturb those numbers…”
Acevedo: Translating fintech apps into Spanish alienates young US Latinos
“That's the last thing you need to be doing because that sends a very powerful message that that's not for them, that that's for their parents or grandparents.”
Acevedo: Multi-channel network economics broke when YouTube enabled direct creator monetization
“The model of an MCN, or the model when you are on rented territory, for the lack of a better word, you're on YouTube, you're on Facebook, those algorithms change, those rules change. Also, your economics, talking about business model, because when we launched,…”
Acevedo: 60% of educated Latinos remain underbanked in the US
“So even when Latinos are in the workforce, even when they have college degrees, They're still 60% not fully banked or not fully utilizing the financial services of this country”
Acevedo: Mainstream digital media platforms treated Latino verticals as mere afterthoughts
“It's always an afterthought. It's never the main focus. You know, even BuzzFeed, BuzzFeed had a really good vertical for a while, but it wasn't their main business. It wasn't their sole focus.”
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