Assertion Supported AI assessment confidence: 95% certainty 4/5 debate potential 1/5

Instagram grew from 40M users at acquisition to over 1B

Kevin Systrom · Live From The HIBT Summit: Kevin Systrom & Mike Krieger Of Instagram · Dec 19, 2019 · at 7:00

Instagram co-founder Kevin Systrom reflects on running and scaling the platform under Facebook for six years following its 2012 acquisition.

0:00 / 0:06exact quote · 6.9s
720p mp4 · rendered on demand · StarZero watermark
“You know, we sold it and it was how many million users? Maybe 30 or forty million users. And we got it to over a billion.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Kevin Systrom

Opinion
Systrom admits social media is not a force for kindness
“Is social media in general a force for kindness? No.”
Kevin Systrom Dec 19, 2019 ▶ 11:39 Live From The HIBT Summit: Kevin Systrom & Mike Krieger Of Instagram
Insight
Systrom: Choosing an open network model drove Instagram's sustained growth
“I believe the thing that kept it growing was we created an open network.”
Kevin Systrom Nov 13, 2017 ▶ 18:50 Instagram: Kevin Systrom & Mike Krieger (2017)
Assertion Contradicted
Systrom: Instagram grew because prior photo apps were closed, friends-only networks
“If you look at every photo service before then, it was basically a closed-only, friends-only network, and we were the first ones to really open that up.”
Kevin Systrom Sep 19, 2016 ▶ 18:51 Instagram: Kevin Systrom & Mike Krieger
Assertion Not checkable as stated
Systrom: We copied our first Terms of Service from another site
“We had these terms of service that we had I think effectively copied from some other site way back in the day and just find and replace their name with Instagram because we were a startup and we didn't know what we were doing.”
Kevin Systrom Sep 19, 2016 ▶ 23:10 Instagram: Kevin Systrom & Mike Krieger
Assertion Not checkable as stated
Systrom: Instagram never actually intended to use user photos in ads
“One of the sections Reading it again today, if I look at it, can be interpreted that we were going to take user photos and somehow use them in advertising. That was definitely not our intention, and like, no one in the company had even thought of that idea.”
Kevin Systrom Sep 19, 2016 ▶ 23:37 Instagram: Kevin Systrom & Mike Krieger
Disclosure
Systrom left Facebook due to exhaustion and desire for new projects
“That's why I think we ended up leaving, because you want a little break and recovery time, and then my personality is such that I'm excited about doing something new. Like, I, I'm just like, I'm always on to some new idea, And I don't know, it probably won't b…”
Kevin Systrom Dec 19, 2019 ▶ 7:59 Live From The HIBT Summit: Kevin Systrom & Mike Krieger Of Instagram
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