Garza: Siete sold out its initial retail batch within 24 hours
Miguel Garza · Siete Family Foods: Miguel and Veronica Garza · Mar 15, 2021 · at 47:34
Miguel Garza recounts placing the family's grain-free tortillas on retail shelves for the first time at Austin's Wheatsville Food Co-op.
0:00 / 0:25exact quote · 25.1s
720p mp4 · rendered on demand · StarZero watermark
“So we had put these tortillas on the shelf in May of 2014 at Wheatsville, and we put two cases to the shelf, and we had learned a little bit from owning the gym on, like, marketing a service-based business, so what, you know, what we did was we took a picture, we posted it to Instagram, and we posted it to Facebook, and I came back the next day, and we were sold out of two cases.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Miguel Garza
Garza: Never store tortillas in produce warehouses due to moisture and mold
“We had made one of the, a mistake, basically, which is don't store tortillas in a produce warehouse, because produce warehouses are humid, right? There's a lot of moisture, and produce has mold spores on it.”
Garza: Fast brand-building is the only defense when innovative products get copied
“If you have an innovative product, it'll probably get copied, and, like, the only thing that you have to play defense against that is building a brand and running as fast as you can.”
Garza: Must B Nutty became Wheatsville's #1 refrigerated seller
“We had become the number one selling item in the entire refrigerated case.”
Siete Foods raised $1M from Austin angels and a Chicago broker
“Yeah, we raised a million dollars from a few angel investors here in town, and then a natural foods broker who's based out of Chicago.”