Garza: Fast brand-building is the only defense when innovative products get copied
Miguel Garza · Siete Family Foods: Miguel and Veronica Garza · Mar 15, 2021 · at 1:05:36
Miguel Garza (co-founder of Siete Foods) shares strategic advice given to him by former Annie's CEO John Foraker on protecting consumer food innovations.
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“If you have an innovative product, it'll probably get copied, and, like, the only thing that you have to play defense against that is building a brand and running as fast as you can.”
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