Facebook, every mention
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every year anyone Guy Raz 376Dhar Mann 22Evan Spiegel 15Gary Vaynerchuk 13Luis von Ahn 12Justin McLeod 11Leah Solivan 9Jonah Peretti 8Samantha Bee 7Danielle Walker 7
Verbatim, from the transcripts: the passages where Facebook comes up
Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
- ▶ 34:18 Kim Vaccarella So I became, um, friends with a group of women on Facebook.
- ▶ 47:06 Kim Vaccarella But what happened was, I had a Facebook page for the people that were coming to get supplies from us, called Bog Bag for the Beaches. 2 times in the scene
- ▶ 52:44 Guy Raz The mompreneur Facebook group.
Advice Line with Carlton Calvin of Razor
- ▶ 23:00 Shereen Tippett I boosted on, uh, Facebook.
Advice Line with Chris Riccobono of UNTUCKit
- ▶ 3:39 Chris Riccobono In anything that they're marketing on Facebook and paid social, everyone knows that the customer acquisition costs are very high, just based on the amount of competition out there. 2 times in the scene
Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
- ▶ 13:08 Krishna Kaliannan And so I had started and built this, uh, Chrome extension, um, it was called Escape My Bubble, very straightforward, and it would insert into your Facebook newsfeed articles that challenged your beliefs.
- ▶ 32:15 Krishna Kaliannan You know, one thing that happened was someone found out about it and then posted it on a, like, diabetes, type one diabetes group inside of Facebook, um, and then, like, a hundred people from that group came and bought the cereal. 2 times in the scene
- ▶ 53:39 Krishna Kaliannan Also, it hired a marketer, and this guy was also obviously instrumental to helping with running ads on Instagram, running ads on Facebook, basically getting the word out.
Advice Line with Jonah Peretti of Buzzfeed
- ▶ 2:56 Jonah Peretti The biggest difference is that content from publishers used to go viral on Facebook all the time, and everyone used to be on Facebook. 3 times in the scene
Advice Line with Eric Ryan of Method returns
- ▶ 27:01 Ben Forrest So you would think music festivals, parties, everyone lets their first thing is like, go to the music festivals, and actually all of our marketing's on, on Meta right now, because I can't go past my bandwidth.
Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP
- ▶ 26:47 Gloria Kolb And so that's what, um, like in 20, 24, we were profitable, but in 20, 25, when Meta stopped us from, um, targeting, it became unprofitable.
Advice Line: What’s Your Value?
- ▶ 21:02 unnamed speaker Um, on my Facebook, my cover photo, I think I have it, say, like, 10 minutes to a calmer dog, or something like that.
- ▶ 29:32 Mark Goldfarb I mean, I, I have a presence on the, on Etsy, on Facebook, on, on my website.
Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge
- ▶ 57:35 Aaron Krause You know, there was not TikTok or Instagram and maybe Facebook was, was just getting going.
- ▶ 1:16:47 Aaron Krause Onto social media, and that gets a life of its own, and then we start going, hold on, this social media thing, we should be involved in that, and so by like, 1718, we start posting on Instagram, TikTok, Facebook, and it explodes.
Advice Line with Miguel McKelvey of WeWork
- ▶ 34:31 Lee Wright A lot of the things we do are, uh, through, you know, Facebook and so forth. 3 times in the scene
Advice Line with Julia Hartz of Eventbrite
- ▶ 26:23 Julia Hartz So Instagram, I think most of these parents ironically are on Instagram or Facebook.
Advice Line with Serial Entrepreneur Mark Cuban
- ▶ 24:50 Mark Cuban You may be better off advertising on Nextdoor than you are advertising on Facebook.
Advice Line with Neil Blumenthal of Warby Parker
Advice Line: Tapping AI as a Resource for Your Business
- ▶ 13:08 Randy Hetrick Because I think, I think, you know, spending a bunch of money on, you know, on Facebook platform or any other platform to, to take an ad and project it isn't really where you need to be right now.
Advice Line with Todd Graves of Raising Cane's
93 Rejections, One Revolution: How Indiegogo Changed Crowdfunding Forever
Khan Academy: Sal Khan. From Tutoring His Cousins to Teaching the World For Free (September 2020)
Meridith Baer Home: Meridith Baer. She Started Over at 50 and Put Home Staging on the Map.
Advice Line with Anthony Casalena of Squarespace
- ▶ 37:31 Mahak Mohan So, that's a big piece because maybe they're in a community group like Facebook or in a TikTok chat.
Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
- ▶ 15:02 Ben Francis We completely had to try and work out how to get traffic there, and it was actually Facebook. 3 times in the scene
- ▶ 20:13 Ben Francis No, it was exactly, exactly that, and we, it was all done through Facebook pages, but
- ▶ 23:24 Ben Francis So we had the event, our first ever tracksuit, which we, we built up to on, on our Facebook page at the time, and obviously the YouTube, uh, YouTubers were there as well.
- ▶ 26:02 Ben Francis In the days before this, the, you know, all the YouTubers had been posted on Facebook, on YouTube, letting everyone know that they would be there.
Advice Line with Chet Pipkin of Belkin International
- ▶ 40:01 Ryan Hellriegel Yeah, yeah, and it's, uh, we, we've scaled through meta ads, influencers, Google, TikTok, but we're definitely in this phase that we're looking to go to the next level, and it's going to require sales channel diversification.
Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business.
- ▶ 9:21 Natalie Gordon There were language learning communities and groups on Facebook.
- ▶ 11:06 Natalie Gordon It was that time period, I'm sure you remember, where on Facebook, everyone was playing Farmville. 3 times in the scene
Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.
Advice Line with Tony Xu of Doordash
Craigslist: Craig Newmark — The Forrest Gump of the Internet
- ▶ 3:51 Guy Raz Even today, with competition from Facebook Marketplace and others, Craigslist still brings in hundreds of millions of dollars a year.
- ▶ 49:58 Craig Newmark He ran all the numbers, found that there's just continuous straight line decline with newspapers until around 2008, at which point Facebook and Google started getting a lot of that revenue. 2 times in the scene
- ▶ 54:37 Guy Raz There's Facebook Marketplace, and there's other places where people advertise next door.
Nirav Tolia: Nextdoor. How neighborhood chatter went global
- ▶ 34:31 Nirav Tolia So there's Facebook for our friends.
Advice Line with Tim Ferriss
- ▶ 28:46 Tim Ferriss But people start businesses and run businesses for a million different reasons, and not everyone's trying to build the next startup that they sell to Meta or Google or whoever, right?
(July 2021) Ben Chestnut: From Side Business to $12 Billion – The Accidental Triumph of Mailchimp
- ▶ 51:54 Ben Chestnut And, you know, we always had really lucky breakthroughs, um, on new, new media, new channels, new networks, Twitter, Facebook, Instagram.
- ▶ 56:40 Ben Chestnut Yeah, and that night, you know, my Facebook Messenger just lit up with all of my friends saying, oh my god, you're on Saturday Night Live.
Madison Reed: Amy Errett
- ▶ 43:42 Amy Errett So it appeared like a lot of money, but compared to the cost of acquiring a customer, it wasn't a lot of money compared to a Facebook ad, right? 2 times in the scene
Crumbl: Jason McGowan
- ▶ 7:51 Jason McGowan Facebook was going. 5 times in the scene
- ▶ 1:02:33 Jason McGowan And what would happen if I would have started, you know, byu.com before Facebook.
Advice Line with Isaac Larian of MGA Entertainment
- ▶ 9:32 Megan Foster So what has worked has been meta ads, um, and I, honestly, I've tried to do some gifting on influencers. 3 times in the scene
- ▶ 34:26 Isaac Larian Have you considered maybe talking to some of the parents, et cetera, who use your product and videotaping for them to praise your product and then put it on YouTube or Facebook or other social media?
Advice Line with Troy Carter of Atom Factory
- ▶ 19:53 Tyler Beck Yeah, so my business partner is actually a professional sailor, and, uh, he, you know, put up a Facebook rant, you know, five or six years ago.
- ▶ 31:45 Guy Raz I mean, I, I, so many brands on how I built this basically built their brands off Facebook ads. 2 times in the scene
- ▶ 32:35 Gina Davis So we have around a 100,000 followers, um, which is great, but also Instagram has changed meta
UNTUCKit: Chris Riccobono
- ▶ 11:05 Chris Riccobono I remember trying to get followers on Facebook, um, which there was only Facebook at the time, and that's kind of before it all started, so I think the plan was there. 2 times in the scene
Advice Line with Marcia Kilgore of Beauty Pie
- ▶ 21:45 Marcia Kilgore You can even go and chat GPT and say, give me a seven-day training program so that I understand how meta works for advertising, um, and you can do that. 3 times in the scene
Advice Line with Steve Holmes of goba Sports Group
- ▶ 24:47 Cody Johnson We just do see a significant uptick during that summer time frame, but when you advertise for big retail, it's a whole nother complex scenario where you're advertising in Meta and Google and in these different channels, and oftentimes when…
- ▶ 26:36 Guy Raz So if there's a way to create some kind of campaign around, you know, always have this in your suitcase or, or, you know, when you're, you know, in, in, in early spring, you start advertising on Facebook, you know, beat the swarm.
Calm: Alex Tew and Michael Acton Smith
- ▶ 50:30 Michael Acton Smith I think another reason was there was just so much more talent who had been at companies like LinkedIn and Facebook and, and others who had seen, you know, firsthand how to build and scale companies rapidly.
- ▶ 1:02:06 Alex Tew And it was a video advert, which is a pretty new format time, primarily on Facebook, where we've had first success.
Advice Line: Scaling Strategies
- ▶ 18:53 Tiffany Narbonne It was so special because I started going live on Facebook and our website.
Tecovas: Paul Hedrick
- ▶ 48:24 Paul Hedrick Uh, we started working with an agency on Facebook advertising probably by that January. 2 times in the scene
Substack: Chris Best and Hamish McKenzie
- ▶ 10:47 Guy Raz Yeah, by Facebook.
- ▶ 25:07 Chris Best It was very, there was a lot of like Facebook is driving us crazy. 2 times in the scene
- ▶ 35:04 Guy Raz Um, Facebook benefits every time you post Instagram and TikTok. 5 times in the scene
- ▶ 56:52 Chris Best I think we were not yet at the size where we were getting the government attention that the exes and metas were of the world.
- ▶ 1:14:17 Chris Best You know, Facebook does text and Instagram does pictures and Snapchat does disappearing pictures and podcasts are for audio and medium is like, there's all of these formats.
Hexclad: Danny Winer
- ▶ 18:05 Guy Raz We should get onto these, like, platforms or Facebook, or we should really be doing, like, you know, let's, let's go build a Facebook community and, you know, try to, try to see if we, if that helps sales. 6 times in the scene
- ▶ 25:32 Danny Winer I can deliver it to you in person, or I can deliver it to you in 30 to 60 seconds with a video on Facebook. 2 times in the scene
- ▶ 50:04 Danny Winer We started, you know, running Facebook ads and I wanted to understand what people were reacting to. 3 times in the scene
- ▶ 57:07 Guy Raz Costco puts Hexclad into more and more stores and sales grow, and the guys figure out how to make ads work for them on Facebook and really connect with customers.
Snap: Evan Spiegel
- ▶ 0:09 Guy Raz You are contacted by Facebook, and you and Bobby go meet with Mark Zuckerberg. 2 times in the scene
- ▶ 0:20 Evan Spiegel He was telling us about working on a new poke app, which ultimately ended up being a copycat of Snapchat at the time. 2 times in the scene
- ▶ 12:05 Evan Spiegel So Instagram and Facebook at the time, the, the whole focus was, you know, on posting the prettiest possible pictures and getting lots of likes and comments. 3 times in the scene
- ▶ 16:31 Evan Spiegel I mean, some of the things we tried, you know, like buying Facebook ads and stuff like that, didn't work because people didn't understand the service until someone explained it to them, until a friend used it with them.
- ▶ 20:29 Evan Spiegel Yeah, I got a Facebook message from Jeremy Liu at Lightspeed. 2 times in the scene
- ▶ 32:01 Evan Spiegel He was telling us about working on a new poke app, which ultimately ended up being a copycat of Snapchat at the time. 4 times in the scene
- ▶ 44:14 Evan Spiegel If you remember, there were a lot of questions at the time, like, will Facebook be able to monetize on mobile? 3 times in the scene
- ▶ 47:13 Guy Raz When you turn down that reported second offer from Facebook, I mean, business is business. 3 times in the scene
Advice Line with Peter Rahal of RXBAR
- ▶ 21:33 Eric Rukiski A ton of revenue drive growth for the company and obviously cheaper advertising costs compared to Instagram and Facebook.
Misfits Market: Abhi Ramesh
- ▶ 28:42 Abhi Ramesh So I put that landing page up and created a Facebook ad account, put my personal credit card on it, 3 times in the scene
Advice Line with Joe Gebbia of Airbnb
- ▶ 9:31 Marina Lido I actually work for Meta, um, which has been very valuable for me, um, as just, uh, a way to learn, too, about how ads work.
- ▶ 9:43 Marina Lido Facebook ads are actually one of the best ways for us to generate revenue and attract new, new consumers to our brand.
Advice Line with Katlin Smith of Simple Mills
- ▶ 21:32 Tim Taves My first year, twenty-twenty-one, I sold every last bottle I made online just through marketing over a couple of different Facebook hot sauce fan groups and sold to 38 states and just kind of went from there.
- ▶ 38:12 Marissa Gurdian We've gotten a good response there, but I, beyond that, probably Facebook, Instagram, like my whole list is basically all correct answers of great places to go, TikTok.
Hero Cosmetics: Ju Rhyu and Dwight Lee
- ▶ 13:47 Ju Rhyu So, you know, Facebook had just started, and social media was really becoming a thing, and, you know, big companies, they just move slower.
- ▶ 42:52 Dwight Lee You know, it saved us from having to dump a bunch of money into Instagram or Facebook or, or even Amazon ads.
Advice Line with Steve Case of AOL
- ▶ 9:18 Sylvia Vieira Um, we have kind of grown primarily through social media, in particular Facebook groups and Instagram influencers, and in particular therapists.
- ▶ 19:33 Mindy Horwitz I was able to stay home with my kids for a long time, um, and then when they were in their teens, I started to think about going back to work, and simultaneously, when I sent my first child off to college, I joined a Facebook parent group,… 3 times in the scene
Advice Line with Jane Wurwand of Dermalogica
- ▶ 11:29 Camille Hardy I'm on Instagram, Facebook, Pinterest, and LinkedIn.
BARK: Matt Meeker
- ▶ 39:27 Matt Meeker We also caught another wave where it was early twenty-thirteen, Facebook advertising became a thing. 2 times in the scene
21 Seeds: Kat Hantas
- ▶ 34:50 Kat Hantas We're going after the mom consumer, and we're going to push easy at home cocktail solutions from, for her, to her, you know, through online, like through Pinterest, and Instagram, and Facebook, and so on.
- ▶ 52:02 Kat Hantas so basically we're gonna go on Pinterest, we're gonna go on Facebook, we're gonna go on Instagram, and then we did get a little lucky, right, in that we ended up on television right away because BevMo did a thing for Cinco de Mayo, so
Advice Line: Growing Beyond Your Niche
- ▶ 26:53 Adam Goldberg People find out about us through Facebook advertising.
Paperless Post: James and Alexa Hirschfeld
- ▶ 8:49 James Hirschfeld Um, you know, Mark Zuckerberg was in Alexa's class, and he had obviously dropped out because of this tremendous success with Facebook, and I was surrounded by these incredibly ambitious people who were kind of weaving business ventures…
- ▶ 15:12 James Hirschfeld Facebook events. 2 times in the scene
- ▶ 37:28 James Hirschfeld You know, not having been product marketing managers at Facebook or Google or, you know, not having gone to Stanford Business School or, you know, we, we were coming at this really almost as like naives.
- ▶ 42:48 Guy Raz It wasn't like Facebook where they were going back to check the site 17 times a day, and you didn't have advertising.
Advice Line: Reaching New Customers
- ▶ 34:45 Dr. Eric Wolk Now there's, there's social, there's YouTube, there's Facebook, influencers, micro influencers.
Groupon and Descript: Andrew Mason
- ▶ 36:34 Andrew Mason We were looking at Facebook's numbers and saying, okay, it took them this long to, to, to get here.
Advice Line with Ariel Kaye of Parachute Home
- ▶ 29:22 Ariel Kaye I mean, there's Facebook groups, there's listservs.
Advice Line with Jamie Siminoff of Ring
- ▶ 43:28 Jamie Siminoff So it goes from Google AdWords, to influencers, to Facebook, to Instagram, to TikTok, to whatever, and I think being aggressive and trying to find those things, I'd also look at with that, with Amazon, there's a program with Shopify where…
Advice Line with Holly Thaggard of Supergoop!
- ▶ 6:04 Christina Davis We have over 300 flavors, and we created a Facebook page.
Thrive Market: Nick Green
- ▶ 29:34 Nick Green He became friends with a bunch of other authors, bloggers, early social media kind of folks at the time it was on Facebook.
Advice Line with Joe Kudla of Vuori
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