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Apr 2, 2026 · 49m · how-i-built-this

Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP

Guy Raz · 15m spoken Angie Bastian · 8m spoken Dan Bastian · 6m spoken Eric Poulain · 5m spoken Michelle Pusateri · 5m spoken Gloria Kolb · 4m spoken
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Host Guy Raz and Angie's BOOMCHICKAPOP co-founders Angie and Dan Bastian mentor early-stage entrepreneurs on capital fundraising, marketing positioning, and maintaining personal well-being while scaling a business.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Guy holds 34.6% of the talking time here. How this is scored →

Guy as informed peer 5.0 Guest teaching 2.0 Guest disagreement 0.8 Guy pushing back 1.6
05100:0015:0030:0045:000:39–5:14 · Guy as informed peer 3/10 Catching Up with Angie and Dan Bastian on Startup Burnout Guy Raz catches up with Angie and Dan Bastian about their post-acquisition life and the grueling startup grind. The Bastians openly share the physical and emotional toll of 20-hour workdays, while Guy warmly affirms their journey.5:15–18:44 · Guy as informed peer 6/10 Advising Michelle Pusateri of Nana Jo's Granola on Growth Capital Guy, Angie, and Dan advise Nana Jo's Granola founder Michelle Pusateri on scaling and fundraising. Guy shows solid industry expertise by suggesting angel rounds and citing how Justin's Nut Butter recruited an experienced executive from Izze to unlock retail distribution.18:46–31:12 · Guy as informed peer 7/10 Mid-Show Break Gloria Kolb seeks advice on breaking through consumer stigma for her pelvic floor medical device. Guy inspects her website live, pushes her to put her MIT/Stanford credentials and personal story front and center, and cites the On Running / Roger Federer equity partnership playbook.31:13–46:00 · Guy as informed peer 7/10 Station Break and Interlude Eric Poulain of Maple Rue asks how to scale his sports energy brand against legacy giants. Guy draws parallels to KIND Bars' initial cross-border manufacturing hurdles and RXBAR's front-of-pack macro labeling, while firmly steering Eric to focus locally before expanding internationally.46:02–48:37 · Guy as informed peer 2/10 Retrospective Wisdom and Archival BOOMCHICKAPOP Clip The episode wraps with retrospective advice on slowing down and work-life balance, followed by an archival excerpt illustrating Angie and Dan's early banking rejections.0:39–5:14 · Guest teaching 2/10 Catching Up with Angie and Dan Bastian on Startup Burnout Guy Raz catches up with Angie and Dan Bastian about their post-acquisition life and the grueling startup grind. The Bastians openly share the physical and emotional toll of 20-hour workdays, while Guy warmly affirms their journey.5:15–18:44 · Guest teaching 2/10 Advising Michelle Pusateri of Nana Jo's Granola on Growth Capital Guy, Angie, and Dan advise Nana Jo's Granola founder Michelle Pusateri on scaling and fundraising. Guy shows solid industry expertise by suggesting angel rounds and citing how Justin's Nut Butter recruited an experienced executive from Izze to unlock retail distribution.18:46–31:12 · Guest teaching 3/10 Mid-Show Break Gloria Kolb seeks advice on breaking through consumer stigma for her pelvic floor medical device. Guy inspects her website live, pushes her to put her MIT/Stanford credentials and personal story front and center, and cites the On Running / Roger Federer equity partnership playbook.31:13–46:00 · Guest teaching 2/10 Station Break and Interlude Eric Poulain of Maple Rue asks how to scale his sports energy brand against legacy giants. Guy draws parallels to KIND Bars' initial cross-border manufacturing hurdles and RXBAR's front-of-pack macro labeling, while firmly steering Eric to focus locally before expanding internationally.46:02–48:37 · Guest teaching 1/10 Retrospective Wisdom and Archival BOOMCHICKAPOP Clip The episode wraps with retrospective advice on slowing down and work-life balance, followed by an archival excerpt illustrating Angie and Dan's early banking rejections.0:39–5:14 · Guest disagreement 0/10 Catching Up with Angie and Dan Bastian on Startup Burnout Guy Raz catches up with Angie and Dan Bastian about their post-acquisition life and the grueling startup grind. The Bastians openly share the physical and emotional toll of 20-hour workdays, while Guy warmly affirms their journey.5:15–18:44 · Guest disagreement 1/10 Advising Michelle Pusateri of Nana Jo's Granola on Growth Capital Guy, Angie, and Dan advise Nana Jo's Granola founder Michelle Pusateri on scaling and fundraising. Guy shows solid industry expertise by suggesting angel rounds and citing how Justin's Nut Butter recruited an experienced executive from Izze to unlock retail distribution.18:46–31:12 · Guest disagreement 2/10 Mid-Show Break Gloria Kolb seeks advice on breaking through consumer stigma for her pelvic floor medical device. Guy inspects her website live, pushes her to put her MIT/Stanford credentials and personal story front and center, and cites the On Running / Roger Federer equity partnership playbook.31:13–46:00 · Guest disagreement 1/10 Station Break and Interlude Eric Poulain of Maple Rue asks how to scale his sports energy brand against legacy giants. Guy draws parallels to KIND Bars' initial cross-border manufacturing hurdles and RXBAR's front-of-pack macro labeling, while firmly steering Eric to focus locally before expanding internationally.46:02–48:37 · Guest disagreement 0/10 Retrospective Wisdom and Archival BOOMCHICKAPOP Clip The episode wraps with retrospective advice on slowing down and work-life balance, followed by an archival excerpt illustrating Angie and Dan's early banking rejections.0:39–5:14 · Guy pushing back 0/10 Catching Up with Angie and Dan Bastian on Startup Burnout Guy Raz catches up with Angie and Dan Bastian about their post-acquisition life and the grueling startup grind. The Bastians openly share the physical and emotional toll of 20-hour workdays, while Guy warmly affirms their journey.5:15–18:44 · Guy pushing back 1/10 Advising Michelle Pusateri of Nana Jo's Granola on Growth Capital Guy, Angie, and Dan advise Nana Jo's Granola founder Michelle Pusateri on scaling and fundraising. Guy shows solid industry expertise by suggesting angel rounds and citing how Justin's Nut Butter recruited an experienced executive from Izze to unlock retail distribution.18:46–31:12 · Guy pushing back 4/10 Mid-Show Break Gloria Kolb seeks advice on breaking through consumer stigma for her pelvic floor medical device. Guy inspects her website live, pushes her to put her MIT/Stanford credentials and personal story front and center, and cites the On Running / Roger Federer equity partnership playbook.31:13–46:00 · Guy pushing back 3/10 Station Break and Interlude Eric Poulain of Maple Rue asks how to scale his sports energy brand against legacy giants. Guy draws parallels to KIND Bars' initial cross-border manufacturing hurdles and RXBAR's front-of-pack macro labeling, while firmly steering Eric to focus locally before expanding internationally.46:02–48:37 · Guy pushing back 0/10 Retrospective Wisdom and Archival BOOMCHICKAPOP Clip The episode wraps with retrospective advice on slowing down and work-life balance, followed by an archival excerpt illustrating Angie and Dan's early banking rejections.

speaking balance: gold is Guy, purple is the guest (3 minute bins)

0:00 · Guy 64.2% · guest 35.8%0:00 · Guy 64.2% · guest 35.8%3:00 · Guy 36.9% · guest 63.1%3:00 · Guy 36.9% · guest 63.1%6:00 · Guy 31.5% · guest 68.5%6:00 · Guy 31.5% · guest 68.5%9:00 · Guy 7.2% · guest 92.8%9:00 · Guy 7.2% · guest 92.8%12:00 · Guy 32% · guest 68%12:00 · Guy 32% · guest 68%15:00 · Guy 32.5% · guest 67.5%15:00 · Guy 32.5% · guest 67.5%18:00 · Guy 54.3% · guest 45.7%18:00 · Guy 54.3% · guest 45.7%21:00 · Guy 18.4% · guest 81.6%21:00 · Guy 18.4% · guest 81.6%24:00 · Guy 2.4% · guest 97.6%24:00 · Guy 2.4% · guest 97.6%27:00 · Guy 66.8% · guest 33.2%27:00 · Guy 66.8% · guest 33.2%30:00 · Guy 56.1% · guest 43.9%30:00 · Guy 56.1% · guest 43.9%33:00 · Guy 13.8% · guest 86.2%33:00 · Guy 13.8% · guest 86.2%36:00 · Guy 21.1% · guest 78.9%36:00 · Guy 21.1% · guest 78.9%39:00 · Guy 36.5% · guest 63.5%39:00 · Guy 36.5% · guest 63.5%42:00 · Guy 25.1% · guest 74.9%42:00 · Guy 25.1% · guest 74.9%45:00 · Guy 33% · guest 67%45:00 · Guy 33% · guest 67%48:00 · Guy 79.5% · guest 20.5%48:00 · Guy 79.5% · guest 20.5%
Sharpest disagreement ▶ 29:30 Gloria Kolb Resisting Time Demands for Personal Branding

When Guy advises Gloria to lead PR herself across podcasts and newsletters, she pushes back that she is already overwhelmed working eighty-hour weeks.

 Hardest push from Guy ▶ 29:39 Guy Raz Insisting Gloria Must Step into the Spotlight

Guy firmly rejects Gloria's hesitation regarding time constraints, telling her directly that stepping up as the authentic face of the brand is essential.

 Biggest teaching moment ▶ 25:21 Gloria Kolb Educating on Strategic Acquisition Constraints

Gloria explains to Angie that pivoting marketing toward sexual wellness would disqualify her startup from being acquired by major medical device strategics.

 Guy holds their own ▶ 29:53 Guy Raz Proposing the On Running Equity Playbook

Guy draws on business case knowledge to explain how On shoes scaled by giving Roger Federer equity instead of paying upfront cash, recommending Gloria do the same.
the scores for every segment, with the reasoning behind each
ChapterTopicGuy as informed peerGuest teachingGuest disagreementGuy pushing backWhy
Catching Up with Angie and Dan Bastian on Startup Burnout 3200 Guy Raz catches up with Angie and Dan Bastian about their post-acquisition life and the grueling startup grind. The Bastians openly share the physical and emotional toll of 20-hour workdays, while Guy warmly affirms their journey.
Advising Michelle Pusateri of Nana Jo's Granola on Growth Capital 6211 Guy, Angie, and Dan advise Nana Jo's Granola founder Michelle Pusateri on scaling and fundraising. Guy shows solid industry expertise by suggesting angel rounds and citing how Justin's Nut Butter recruited an experienced executive from Izze to unlock retail distribution.
Mid-Show Break 7324 Gloria Kolb seeks advice on breaking through consumer stigma for her pelvic floor medical device. Guy inspects her website live, pushes her to put her MIT/Stanford credentials and personal story front and center, and cites the On Running / Roger Federer equity partnership playbook.
Station Break and Interlude 7213 Eric Poulain of Maple Rue asks how to scale his sports energy brand against legacy giants. Guy draws parallels to KIND Bars' initial cross-border manufacturing hurdles and RXBAR's front-of-pack macro labeling, while firmly steering Eric to focus locally before expanding internationally.
Retrospective Wisdom and Archival BOOMCHICKAPOP Clip 2100 The episode wraps with retrospective advice on slowing down and work-life balance, followed by an archival excerpt illustrating Angie and Dan's early banking rejections.

Statements from this episode (10)

What-if
Dan Bastian: We would take more personal time if building BOOMCHICKAPOP again
“And I think both Ange and I probably would have tried to spend more time with each other, taking a step back. For us, it really did damage to us in, in the sense of just Physically, you know, our bodies, and emotionally, and all of that, and I think, you know,…”
Dan Bastian Apr 2, 2026 ▶ 3:20
Assertion Not checkable as stated
Nana Jo's Granola reaches $2.2 million in annual sales
“We've grown every year. We're about 2.2 million dollars in sales, so sold a lot of bags of granola.”
Michelle Pusateri Apr 2, 2026 ▶ 6:53
Assertion Not checkable as stated
Nana Jo's Granola revenue is 30% direct-to-consumer and 70% wholesale
“It's 30% direct to consumer, and then around 65, 70% wholesale and custom label and retail.”
Michelle Pusateri Apr 2, 2026 ▶ 7:13
Disclosure
Sherbrooke Capital took minority stake in Angie's without altering operations
“I mean, that's what happened with us, with Sherbrooke Capital, and They took a minority position, and we ran the company no different than when we did before they came on.”
Dan Bastian Apr 2, 2026 ▶ 10:59
Disclosure
Angie's BOOMCHICKAPOP financed the business with debt until $10 million revenue
“I mean, we financed everything on our own up until ten million. I mean, we had loans and we had a lot of debt and we went, you know, really, I think around the one million mark is when we went to a bank and got financing to build out our plant.”
Dan Bastian Apr 2, 2026 ▶ 16:10
Assertion Supported
Gloria Kolb: Half of women over 50 experience urinary incontinence
“One out of two women over the age of 50 has some incontinence, where if they sneeze, they exercise, they leak some urine.”
Gloria Kolb Apr 2, 2026 ▶ 20:13
Assertion Supported
Gloria Kolb: Women's health receives only 2% of healthcare funding
“Women's health get two percent of all healthcare funding.”
Gloria Kolb Apr 2, 2026 ▶ 27:30
Prediction Not checkable as stated
Maple Rue forecasts $250,000 in first-year sales
“So now this year, just even after first year, we're looking at about a quarter million in forecast.”
Eric Poulain Apr 2, 2026 ▶ 35:02
Assertion Not checkable as stated
Maple Rue reports 100% repeat order rate from 20 early retailers
“We just signed up about 20 retailers over the last couple of months, and it's a hundred percent repeat business that they've come back and ordered more.”
Eric Poulain Apr 2, 2026 ▶ 43:07
Assertion Not checkable as stated
BOOMCHICKAPOP secured early bank financing using founders' home as collateral
“Which was our home. Future earnings. Everything but the minivan.”
Angie Bastian Apr 2, 2026 ▶ 48:32
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