Assertion certainty 4/5 debate potential 1/5

Nana Jo's Granola revenue is 30% direct-to-consumer and 70% wholesale

Michelle Pusateri · Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP · Apr 2, 2026 · at 7:13

Nana Jo's Granola founder Michelle Pusateri details the distribution channel mix of her business.

0:00 / 0:09exact quote · 9.6s

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“It's 30% direct to consumer, and then around 65, 70% wholesale and custom label and retail.”

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The claim, plainly

Nana Jo's Granola generates 30% of its revenue from direct-to-consumer sales and 65% to 70% from wholesale, custom label, and retail channels.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

How this resolves

Verification couldn't pin this to a public evidence class, so it stays on the record with its date, unassessed rather than guessed.

no date stated; next review by 2029-04-02

Mentioned

Nana Jo's Granola

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Assertion Not checkable as stated

Nana Jo's Granola reaches $2.2 million in annual sales

“We've grown every year. We're about 2.2 million dollars in sales, so sold a lot of bags of granola.”

Michelle Pusateri Apr 2, 2026 ▶ 6:53 Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP

Nana Jo's Granola revenue is 30% direct-to-consumer and 70% wholesale

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