Michelle Pusateri, founder of San Francisco-based Nana Jo's Granola, shares financial metrics of her bootstrapped organic granola brand with Guy Raz and the Bastians.
0:00 / 0:07exact quote · 7.6s
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“We've grown every year. We're about 2.2 million dollars in sales, so sold a lot of bags of granola.”
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More from Michelle Pusateri
AssertionNot checkable as stated
Nana Jo's Granola revenue is 30% direct-to-consumer and 70% wholesale
“It's 30% direct to consumer, and then around 65, 70% wholesale and custom label and retail.”
Michelle PusateriApr 2, 2026▶ 7:13Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP
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