Krieger: Instagram was Facebook's first acquisition allowed to operate independently
Mike Krieger · Instagram: Kevin Systrom & Mike Krieger · Sep 19, 2016 · at 22:13
Instagram co-founder Mike Krieger discusses the dynamic between Instagram and Facebook following the 2012 acquisition and how it set the template for later acquisitions like WhatsApp and Oculus.
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“We were the first company that Facebook acquired and sort of kept running, and then since then you've seen Oculus and WhatsApp, and, ah, I think there were a lot of things that we figured out early on in terms of the relationship, the office space, hiring and I think we all, from both sides of the table, approached it from A spirit of, hey, how can we make Instagram better through these integrations rather than how can you make Instagram more like Facebook, you know, or try to adapt it to be exactly the same?”
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