Krieger: Instagram seeded pre-launch beta invites to Dribbble designers and journalists
Mike Krieger · Instagram: Kevin Systrom & Mike Krieger (2017) · Nov 13, 2017 · at 12:20
Instagram co-founder Mike Krieger describes how they distributed Apple's pre-launch test slots to generate initial high-quality content before their 2010 launch.
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“So one of the things we did was we have you have a hundred sort of Invites that you can have before you launch your app to the Apple store where you can invite people to try it out. And we're like, how are we going to use these hundred people? And we use them a combination of some journalists that we've gotten to know over, you know, the last couple of years in San Francisco, in the Valley. We also went on this site called dribble.com, which is sort of like, A place where designers go and show off their best work, and we figured photographers might not instantly take to Instagram because, like, they want, like, super high resolution, or they have other constraints, but designers love photography, but it's not their main sort of job. So we picked basically the 10 top designers on Dribbble, and we emailed them, and some ignored us, which is fine, and some wrote back and said, sure, I'll try your app.”
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