Krieger: Early users at an app launch set the community culture
Mike Krieger · Instagram: Kevin Systrom & Mike Krieger (2017) · Nov 13, 2017 · at 12:09
Instagram co-founder Mike Krieger reflects on the go-to-market and community-seeding strategy prior to Instagram's public launch in October 2010.
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“So we had this intuition that if you're going to throw a party, which is kind of what an app launch really is as people are streaming to the door, you want them to sort of know how they should act and who else is there.”
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