Jen Rubio, co-founder of luggage brand Away, recounts leaving Penn State University after repeatedly extending her corporate co-ops at Johnson & Johnson and Neutrogena.
Insight
Rubio: Launching a Brand With a Standard Pre-Order Is Extremely Boring
“Or we could launch with a pre-order, which I think is just like the most boring thing you can do when you're launching a brand. Like no one wants to put their credit card down for something that they like may or may not get.”
Assertion Not checkable as stated
Every Away Celebrity Collaboration Has Originated From an Organic Customer
“Every celebrity collaboration we've ever done has been because that celeb has been a customer.”
Assertion Supported
Warby Parker Crowdsourced Early Frame Choices on Tumblr and Facebook
“And then, like, our community would, like, help them pick, and that was, like, a big thing on on Tumblr and Facebook. Like, we would basically crowdsource what frames people should buy, and we just built this, like, really loyal, really engaged community, and …”
Assertion Not checkable as stated
Luggage Industry Mirrored Legacy Eyewear's High Markups and Weak Brands
“All the same things that we saw with eyewear, we were seeing with luggage. Like, crazy markups in the industry. Like, no brands that people really loved. Like, a really awful shopping experience.”
Assertion Not checkable as stated
Away Interviewed 800 People About Travel Pain Points Before Designing Luggage
“So over the course of a few months, we talked to, like, maybe 800 people, and we would just talk to them about travel, and we would ask them things like, not even about luggage, but about their biggest pain points when they travel, and we discovered things lik…”
Assertion Not checkable as stated
Away Bootstrapped Launch By Selling 2,000 Travel Books With Suitcase Vouchers
“And by the end of a couple of weeks, we had sold out of all of the books, and each book represented one suitcase that we ordered. So we had sold out of our first order.”