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Beto Perez

Co-Founder & Chief Creative Officer, Zumba Fitness · 2 appearances on the record.

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founderentertainerathleteexecutiveauthor@ZumbaBeto ↗zumba.com ↗Wikipedia ↗

Alberto "Beto" Pérez is a Colombian dancer and fitness trainer who created Zumba in the 1990s by blending Latin dance styles with aerobic exercise. In 2001, he co-founded Zumba Fitness, LLC, building an international fitness program spanning global classes, music licensing, and books.

6statements → 5claims → 0claims resolved → 4/5average certainty → 1/5average debate potential → 24said about them ↓

5 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 1 disclosure · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 0 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

Everything Beto Perez said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Perez: Zumba began after forgetting aerobics tapes and using Latin music
“And the only music that I have with me in this moment, it was a cassette with Latin music, more cumbia, merengue, salsa, different kind of music.”
Beto Perez Dec 4, 2017 ▶ 2:24 Zumba: Beto Perez & Alberto Perlman (January, 2017)
Assertion Not checkable as stated
Beto Perez accidentally created Zumba after forgetting his aerobics music
“And the only music that I have with me in this moment, it was a cassette with Latin music, more cumbia, merengue, salsa, different kind of music.”
Beto Perez Jan 2, 2017 ▶ 1:56 Zumba: Beto Perez & Alberto Perlman
Assertion Not checkable as stated
Perez: Kellogg's paid Zumba a $50,000 contract for cereal box DVDs
“Yeah, good contract. Like a 50 thousand dollar for the contract.”
Beto Perez Jan 2, 2017 ▶ 22:06 Zumba: Beto Perez & Alberto Perlman
Assertion Not checkable as stated
Perez: Miami Gym Audition Drew 25 People and Lasted One Hour
“And they coming in, three people, four, five, six, and one moment I had like a 25 people, and people clap every song, and the audition, it was for 15 minutes, and I danced for one hour.”
Beto Perez Dec 4, 2017 ▶ 4:48 Zumba: Beto Perez & Alberto Perlman (January, 2017)
Assertion Not checkable as stated
Beto Perez: First North Miami gym audition drew 25 people for one hour
“And they coming in, three people, four, five, six, and one moment I had like a 25 people, and people clap every song, and the audition it was for 15 minutes, and I danced for one hour.”
Beto Perez Jan 2, 2017 ▶ 4:21 Zumba: Beto Perez & Alberto Perlman
Disclosure
Perez: Zumba Distributes 13 Curated Songs Monthly to Global Instructors
“When we send every month the music we select 13 songs, and we send every month to the instructors, and that means these 13 songs going to around the world in one month.”
Beto Perez Jan 2, 2017 ▶ 30:57 Zumba: Beto Perez & Alberto Perlman

The other half of the tape: Beto Perez's own voice is left out of every number here. Other people bring the name up 18 times in 2 episodes on How I Built This. 6 statements on the record name them. every mention, with the transcript →

Who brings them up most Guy Raz 15Alberto Perlman 3

Statements about Beto Perez, by other people (6)

Insight
Perlman: Zumba's product breakthrough was replacing verbal instruction with visual cueing
“And so he doesn't scream at people in the class, or there's no talking. It's only visual cueing, so with hand signals, we tell people what to do. And the magic is letting the music lead the choreography, lead the class”
Alberto Perlman Dec 4, 2017 ▶ 12:05 Zumba: Beto Perez & Alberto Perlman (January, 2017)
Insight
Perlman: Zumba succeeded by offering exercise people actually want to do
“And I'm like, this guy doesn't know it, but he has discovered like the magic pill. He has discovered the exercise that people want to do instead of the exercise that people have to do.”
Alberto Perlman Dec 4, 2017 ▶ 9:52 Zumba: Beto Perez & Alberto Perlman (January, 2017)
Insight
Perlman: Zumba uses non-verbal visual cueing so music leads the class
“And so he doesn't scream at people in the class, or there's no talking. It's only visual cueing, so with hand signals, we tell people what to do. And the magic is letting the music lead the choreography, lead the class”
Alberto Perlman Jan 2, 2017 ▶ 11:37 Zumba: Beto Perez & Alberto Perlman
Disclosure
Perlman: Zumba's original plan was selling workout VHS tapes on TV
“And so then we said, okay, let's, we need to create some videos of your class. And basically create a collection, a DVD set. It was VHS at the time, actually, a VHS set. And sell it on TV, so we can explain where it comes from, and why, and what the results ar…”
Alberto Perlman Jan 2, 2017 ▶ 9:59 Zumba: Beto Perez & Alberto Perlman
Assertion Not checkable as stated
Perlman: Zumba infomercial script was written in Spanish phonetics
“Alberto Aguillon and I had to write the whole infomercial script in Spanish phonetics.”
Alberto Perlman Jan 2, 2017 ▶ 18:09 Zumba: Beto Perez & Alberto Perlman
Assertion Supported
Perlman: Beto Perez Originally Called His Miami Dance Class 'Rumbacize'
“At that point, Beto, here in Miami, he called this class Roomba size, because Roomba in Spanish means to party,”
Alberto Perlman Jan 2, 2017 ▶ 6:54 Zumba: Beto Perez & Alberto Perlman

Every mention by year

tap a year for its mentions
0081151201720182019202020212022202320242025episodesmentions
011201720182019202020212022202320242025episodes it came up in
007.50.5151201720182019202020212022202320242025episodesmentions per episode
2025 4 mentions in 1 episode
2017 14 mentions in 1 episode

Appearances (2)

EpisodeDateSpeaking time
Zumba: Beto Perez & Alberto Perlman (January, 2017) Dec 4, 2017 7m
Zumba: Beto Perez & Alberto Perlman Jan 2, 2017 6m
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