Assertion Contradicted
Haydon: In 2013, Only Soy and So Delicious Coconut Creamers Existed
“The only two options was soy, and so delicious, all coconut.”
Insight
Haydon Avoided Family Kickstarter Funding to Ensure Validation Came From Strangers
“I didn't want family and friends because I didn't want the polite donations. I wanted like stranger people to tell me whether or not this was something that would resonate with them.”
Assertion Not checkable as stated
Haydon: Nutpods Has Been Profitable for 5 of 9 Years
“For the nine years that we've been in business, we've been profitable for five of them.”
Insight
A Single Employee Can Scale Amazon Sales to $100,000 per Day
“I think the biggest thing is that you can't scale that retail without significantly increasing your team, but whether or not you sell a thousand dollars a day on Amazon or a 100,000 dollars a day, you can still do it with one person online.”
Assertion Partly supported
Nutpods Dominated Plant-Based Creamer Rankings With Just 36 Employees
“We are like, 36 employees, and we're the number one plant-based creamer in both the Natural Channel and Ecom Channel, number two for Milo.”
Insight
Haydon: Nutpods concept serves multiple dietary niches simultaneously
“Just got to thinking about how I'm lactose intolerant, but then a concept like nutpods would actually work for all of these other different groups of people, including diabetic people or pre-diabetic people.”
Assertion Not checkable as stated
A Single Tetra Pak Development Pilot Trial Cost Nutpods Up to $30,000
“So one pilot trial would be about 25 to 30,000 dollars.”
Insight
Haydon: Plain almond milk curdles in coffee without an emulsifier
“And you get almond milk, and it's great for drinking. But if you pour it into coffee, it will curdle. Because it doesn't have anything to emulsify. You're taking that alkaline product and put it in an acidic environment, and like any chemistry, it will have a …”
Assertion Not checkable as stated
Haydon: Nutpods required approximately 28 pilot formulation trials
“Yeah, we ended up having about 28 different trials.”
Disclosure
Haydon Started Nutpods With Prepaid Green Dot Cards After a Personal Bankruptcy
“We actually had a bankruptcy to our name as well. Guy Raz: So you couldn't get credit easily? Madeline Haydon: No, I could not get any credit. In fact, we started a company with those prepaid green dot credit cards, you know, the one where you give 500 dollars…”
Insight
Haydon: Startups Must Put Advisor Equity on Vesting Schedules
“And that vesting schedule is very important because you don't want to have an advisor that is not being responsive to you or not giving you value and then you've already given them equity and you can't take it back.”
Disclosure
Haydon: Nutpods Raised Its Series A via CircleUp Platform
“Circle Up out of San Francisco. And it would matchmake Investors, two vetted companies, and then these companies, you know, had a built-in angel network, and then in return, Circleup made a percentage off of what was raised, and so that really was our Series A…”
Assertion Not checkable as stated
Haydon: Nutpods built a five-million-dollar online business before retail
“And I was just incredulous because this particular investor that I really wanted to invest in our company, just something he said about still doubting us, even when we had built this multimillion dollar business online past five million dollars and still had d…”
Assertion Not checkable as stated
Haydon: Retail expansion made Nutpods unprofitable for the first time
“And that was the first year that we were not profitable because I had to invest in a sales team and brokers and pay slotting fees.”
Assertion Not checkable as stated
Haydon: Launching a refrigerated product unlocked retail distribution with Kroger
“So after three years of trying to talk to retailers into putting us psychographically where we should be, which is in the chilled dairy set, we ended up saying, fine, we will make a refrigerated product. And that was the unlock with Kroger.”
Disclosure
Nutpods Raised $42 Million Total, a Fraction of Competitors' War Chests
“When you compare even our, you know, call it 42, like total raised, that is a fraction of what our competitors had raised. Whether or not it's Super Creamer or Ripple or Calafia, it takes a lot of money to go into the grocery store.”
Assertion Supported
Nutpods Acquirer Was a Joint Venture Between MidOcean Capital and PearlRock
“It's a joint venture between Mid-Ocean Capital and Pearl Rock.”
Assertion Not checkable as stated
Haydon: Developing Commercial Nutpods Formula Took Two Years
“She put me in touch with someone who would put together my formula, which took two years.”
