Madeline Haydon, founder of plant-based creamer brand nutpods, contrasts the operational team requirements of scaling direct-to-consumer on Amazon versus traditional brick-and-mortar retail.
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“I think the biggest thing is that you can't scale that retail without significantly increasing your team, but whether or not you sell a thousand dollars a day on Amazon or a 100,000 dollars a day, you can still do it with one person online.”
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More from Madeline Haydon
AssertionContradicted
Haydon: In 2013, Only Soy and So Delicious Coconut Creamers Existed
“The only two options was soy, and so delicious, all coconut.”
Haydon Avoided Family Kickstarter Funding to Ensure Validation Came From Strangers
“I didn't want family and friends because I didn't want the polite donations. I wanted like stranger people to tell me whether or not this was something that would resonate with them.”
“Just got to thinking about how I'm lactose intolerant, but then a concept like nutpods would actually work for all of these other different groups of people, including diabetic people or pre-diabetic people.”
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