retail

“Yeah, it's kind of the dirty secret of retail. The return rate especially of dresses and special occasion attire is extremely high.”

“Retail isn't just physical products. It's a bundle of physical products and customer service, and those two things together create the experience that drives customer enthusiasm.”

“That area of our business is more profitable than the retail. So people moving on to the mail order business is quite a help because we then generate more profit.”

“Testing the magic, very difficult. The only way you're going to test it is by putting it at retail.”

“Once we got into retail, our profit margins were like slashed in half, because remember, we went into retail with the still the high cost of goods, so, and all of the other fees that are attached with like retail, we ended up spending a lot in marketing and re…”

“With this type of product, one of the other things when you go into retail, don't fall into the trap of trying to compete on price. You are going to be the little guy coming into the space, lean into your story, lean into the premium aspects of the products an…”

“I think the biggest thing is that you can't scale that retail without significantly increasing your team, but whether or not you sell a thousand dollars a day on Amazon or a 100,000 dollars a day, you can still do it with one person online.”

“Retail and delivery, right around that point, retail reach about 50%, and it's kind of been like that for 10 years now.”

“You know, our core customer has been in the four years that we've been around very much millennial women as the years have gone on, especially it's gotten quite a bit older as we've gotten into retail and also gotten more national awareness outside of just soc…”

“And if you go look at what premium contemporary brands do, they grow through retail.”

“When you think about re about retail, It's pretty easy really to sell in, but what you really got to focus on with retail is sell through, right? And that's where a lot of early brands that their buyers are out there in retail looking for things to buy. The…”

“The first year, like, after Kickstarter, the first year, we pulled in about twenty million in sales just moving through retail.”

“Go very strategically into the places where you can find consumers that otherwise would not become aware of you. the minute that you overexpose your product, you invite copycats and you cheapen your brand.”

“That's a tough thing to do at retail. It's very hard to put all that information onto a bottle, and consumers don't spend a lot of time reading labels in the store.”

“And the margins on wholesale are shockingly actually better than retail because people are buying a whole lot more at wholesale and they're not buying like a six or seven dollar item that I have to turn around and ship.”

“There's really no people involved. There's no reason to have the highest paid, best salespeople in the industry anymore.”