Retail Product Packaging Fails to Communicate Complex Health Benefits Effectively
Jeffrey Hollender · Advice Line with Jeffrey Hollender of Seventh Generation · May 28, 2026 · at 22:35
Jeffrey Hollender, co-founder of Seventh Generation, is advising Red Truck Orchards co-founder Phil Halstead on marketing a niche cherry vinegar product.
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“That's a tough thing to do at retail. It's very hard to put all that information onto a bottle, and consumers don't spend a lot of time reading labels in the store.”
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