Milstein: Fishwife customer demographic aged up after entering retail
Becca Milstein · What It Really Takes To Build a Food Business: Part 2 · Oct 25, 2024 · at 31:54
Fishwife co-founder Becca Milstein describes how Fishwife's customer demographic shifted from social-media millennials to older consumers as the brand expanded into physical retail.
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“You know, our core customer has been in the four years that we've been around very much millennial women as the years have gone on, especially it's gotten quite a bit older as we've gotten into retail and also gotten more national awareness outside of just social media.”
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