Milstein: Unpaid influencer excitement tests early product-market fit
Becca Milstein · What It Really Takes To Build a Food Business: Part 2 · Oct 25, 2024 · at 2:58
Fishwife co-founder Becca Milstein shares her framework for testing brand resonance through organic influencer seeding.
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“It's a great way to see if early signs of whether you have product market fit or not, if these influencers are excited about what you're doing. If they're not excited at all about what you're doing, you probably need to revisit the drawing board and say, what's not right about the brand? What's not right about the product? What am I not telling well in my story?”
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“You know, our core customer has been in the four years that we've been around very much millennial women as the years have gone on, especially it's gotten quite a bit older as we've gotten into retail and also gotten more national awareness outside of just soc…”
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