Fishwife

“The canned fish category, it was lacking basically everything. It was lacking, you know, diversity in the species. It was lacking flavors, but the most clear thing that it was lacking was any brand that was interesting, beautiful, compelling to customers.”

“It was clear to me that there were a lot of people that were really excited about it, like a nice base of early adopters that were hyper passionate about Tinfish and Conservas, but the only place you could get it would be, you know, a small specialty shop, and…”

“The reality is, in the CPG industry, having an actual moat is very hard. It's kind of non-existent. I mean, having your own manufacturing like Brian does really can help, but that's extremely expensive”

“I, you do everything yourself the first year, maybe two years and you should.”

“90% DTC. The rest was in specialty markets around the country.”

“You know, our core customer has been in the four years that we've been around very much millennial women as the years have gone on, especially it's gotten quite a bit older as we've gotten into retail and also gotten more national awareness outside of just soc…”

“What I think is very interesting between our three brands is that we are focusing on things that people have been needing for thousands of years. We're just kind of reintroducing them in a way that is more convenient.”

“It's a great way to see if early signs of whether you have product market fit or not, if these influencers are excited about what you're doing. If they're not excited at all about what you're doing, you probably need to revisit the drawing board and say, what'…”