Steve Holmes

Founder & Chief Activity Officer, Springfree Trampoline · 4 appearances on the record.

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founderexecutiveinvestorspringfreetrampoline.com ↗

Steve Holmes is a Canadian entrepreneur who partnered with Dr. Keith Alexander to license, manufacture, and commercialize the Springfree Trampoline globally under goba Sports Group. He also serves as President and CEO of private investment firm ICL Management Inc. and previously founded mobile surveillance provider VerifEye Technologies.

37statements → 24claims → 5claims resolved → 40%fully supported → 3.86/5average certainty → 1.35/5average debate potential →

2 supported 2 partly supported 1 contradicted 4 not yet assessed 15 not checkable as stated how the 24 claims stand · each chip opens the sources

1 prediction · 23 assertions · 2 insights · 11 disclosures · every statement was checked. The prediction and assertions are the 24 claims: statements the public record can support or contradict. 5 are resolved, 4 are not yet assessed, and 15 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Steve argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Springfree's Redesign Eliminated 90% of Product-Related Trampoline Injuries
“Keith started writing research papers, and of measuring our statistics, and we were going, you know, we remove 90% of the product related injuries. So he's taken, his design has removed 90%”
Steve Holmes Aug 30, 2021 ▶ 50:08 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)

Their most notable contradicted claim

Assertion Contradicted
Costco CEO Jim Sinegal Initially Refused to Sell Trampolines Over Safety
“The CEO of Costco was a man named Jim Senegal, and Jim said, I will not sell trampolines.”
Steve Holmes Aug 30, 2021 ▶ 30:48 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
100% certainty 3
50% certainty 4
50% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Steve Holmes on measured tape to publish a rate. This says nothing about how they speak.

Everything Steve Holmes said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Partly supported
Glass rebar is twice as strong as steel and sold in Lowe's
“Yeah, rebar for buildings, for driveways, for, and it never rusts. It's twice as strong as steel, and it's one quarter the weight, and it's available in every Lowe's store in America.”
Steve Holmes May 29, 2025 ▶ 3:04 Advice Line with Steve Holmes of goba Sports Group
Disclosure
Goba Sports Group refuses to abandon Chinese manufacturing despite US tariffs
“Look, I'm, you know, we've invested so heavily and their family, like, I'm not running away from China. It's not that easy. We've done too much.”
Steve Holmes May 29, 2025 ▶ 5:07 Advice Line with Steve Holmes of goba Sports Group
Assertion Supported
Springfree's Redesign Eliminated 90% of Product-Related Trampoline Injuries
“Keith started writing research papers, and of measuring our statistics, and we were going, you know, we remove 90% of the product related injuries. So he's taken, his design has removed 90%”
Steve Holmes Aug 30, 2021 ▶ 50:08 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Assertion Partly supported
Holmes: Springfree Trampoline Design Eliminates 90% of Product-Related Injuries
“Keith started writing research papers, and of measuring our statistics, and we were going, you know, we remove 90% of the product related injuries. So he's taken, his design has removed 90%”
Steve Holmes Apr 1, 2019 ▶ 50:23 Springfree Trampoline: Keith Alexander & Steve Holmes
Disclosure
Goba Sports Group aggressively loaded US inventory ahead of expected tariffs
“We had enough cash that we loaded the U S market with product. So much so we were bursting at the seams and everybody was saying to me, are you nuts? Do you know how much inventory we have? I said, we don't have enough. Keep shoving it in. And so we got a lot …”
Steve Holmes May 29, 2025 ▶ 4:17 Advice Line with Steve Holmes of goba Sports Group
Prediction Not checkable as stated
Holmes: Cash-strapped businesses will become casualties of rising tariffs
“Now, those people who don't have cash and are unable to preserve cash, we will see them as casualties in this marketplace.”
Steve Holmes May 29, 2025 ▶ 5:33 Advice Line with Steve Holmes of goba Sports Group
Assertion Contradicted
Costco CEO Jim Sinegal Initially Refused to Sell Trampolines Over Safety
“The CEO of Costco was a man named Jim Senegal, and Jim said, I will not sell trampolines.”
Steve Holmes Aug 30, 2021 ▶ 30:48 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Disclosure
Holmes: Springfree dropped major retailers attempting to enforce 180-day payment terms.
“So we cut out almost all of our big retailers. We had a big retailer right at the start who sent us a notice and say, we, we're in 90 day terms with them. And they sent us a note and said, we're going to a 180 day terms. And we said, have a nice day. You're no…”
Steve Holmes May 9, 2020 ▶ 15:21 How I Built Resilience: Live with Stewart Butterfield and Steve Holmes
Insight
Holmes: Employees only need clarity when they have motivation and competency
“If I can teach any entrepreneurs about their people, there's three things they want to know. They want to know what's my job. How does it impact the company? And minor, how do I get paid? Interestingly, if you go back to Dan Pink, you know, on what motivates p…”
Steve Holmes May 9, 2020 ▶ 17:37 How I Built Resilience: Live with Stewart Butterfield and Steve Holmes
Assertion Not publicly verifiable
Costco CEO Jim Sinegal Refused to Sell Trampolines Over Safety Concerns
“The answer was yes, and that was Costco. The CEO of Costco was a man named Jim Senegal, and Jim said, I will not sell trampolines.”
Steve Holmes Apr 1, 2019 ▶ 30:45 Springfree Trampoline: Keith Alexander & Steve Holmes
Disclosure
Holmes: Springfree Sold Initial Canadian Units at a Loss to Test Demand
“It was more than that. We were losing money on every product. We had to do that to find out if we could create a market.”
Steve Holmes Apr 1, 2019 ▶ 37:27 Springfree Trampoline: Keith Alexander & Steve Holmes
Disclosure
Goba Sports Group manufactures fiberglass rebar in a North Carolina facility
“We've built a very, very large facility in North Carolina and focused on, on Build America and Buy America, and we make rebar out of glass.”
Steve Holmes May 29, 2025 ▶ 2:51 Advice Line with Steve Holmes of goba Sports Group
Insight
Holmes: Consignment retail traps critical working capital in unsold inventory
“The scary part for me there was the word consignment, you know, like, cause you can get a sizing or an item. That'll sit on that shelf for a long, long time cause there's nobody moving it and you've got your, you know, your costs stuck in there.”
Steve Holmes May 29, 2025 ▶ 17:20 Advice Line with Steve Holmes of goba Sports Group
Assertion Not publicly verifiable
Former Costco CEO Jim Sinegal refused to sell trampolines over safety concerns
“Did any retailer in America believe that trampolines were dangerous, and so dangerous that they wouldn't sell them? The answer was yes, and that was Costco. The CEO of Costco was a man named Jim Senegal, and Jim said, I will not sell trampolines.”
Steve Holmes May 29, 2025 ▶ 45:43 Advice Line with Steve Holmes of goba Sports Group
Assertion Not checkable as stated
Holmes: Springfree paused sales for a year to develop soft enclosure
“So we didn't sell any products. We didn't make any products. We just spent a year building an enclosure for the spring.”
Steve Holmes Aug 30, 2021 ▶ 33:33 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Assertion Not publicly verifiable
Costco Canada Placed Springfree's First Commercial Order
“We got one important order by Costco Canada.”
Steve Holmes Aug 30, 2021 ▶ 36:01 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Disclosure
Springfree Lost Money on Every Initial Unit Sold at $999
“We were losing money on every product. We had to do that to find out if we could create a market.”
Steve Holmes Aug 30, 2021 ▶ 37:27 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Assertion Not checkable as stated
Holmes: Early Springfree trampolines cost $1,450 each to manufacture in New Zealand
“They were costing about 1450 dollars. To make one.”
Steve Holmes Aug 30, 2021 ▶ 38:07 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Assertion Not checkable as stated
Holmes: Springfree kept proprietary rod manufacturing original while moving assembly to China
“Even to this day, most of the original Manufacturing components, the rods and the net material that we use, we are using the exact same manufacturing partners. They've come a long way, the whole way through the whole journey. We've never deviated from that, bu…”
Steve Holmes Aug 30, 2021 ▶ 39:06 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Assertion Not checkable as stated
Holmes: Costco placed an order for 3,265 Springfree trampolines in 2005
“Worked out to be about 3265 pieces in oh five.”
Steve Holmes Aug 30, 2021 ▶ 40:04 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Assertion Not checkable as stated
Holmes: Costco accounted for basically 90% of Springfree's Northern Hemisphere distribution
“Virtually in, in the northern hemisphere and our only. We were selling direct in places where we could, but they were basically 90% of our distribution.”
Steve Holmes Aug 30, 2021 ▶ 41:35 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Assertion Not checkable as stated
Holmes: Springfree invested $5M to build its own factory in China
“And we skipped apart guy, which is in 2008, we decided to build our own factory in China because we weren't satisfied with the quality. So I invested about five million dollars in building a Chinese factory.”
Steve Holmes Aug 30, 2021 ▶ 42:57 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Assertion Not checkable as stated
Holmes: 50% of Springfree Trampoline sales came from customer word-of-mouth
“If a spring-free customer has a spring-free trampoline, if a parent who says, well, I really don't like trampolines, they'll sell it for me to other friends and neighbors, and 50% of our sales came from our customers.”
Steve Holmes Aug 30, 2021 ▶ 45:11 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)
Disclosure
Holmes: Springfree sells around 30,000 trampolines annually
“We look at, you know, our probably 30,000 is our annual volume, and we build our business model around that.”
Steve Holmes Aug 30, 2021 ▶ 51:20 Springfree Trampoline: Keith Alexander & Steve Holmes (2019)

Show 13statements(13 left)

Appearances (4)

EpisodeDateSpeaking time
Advice Line with Steve Holmes of goba Sports Group May 29, 2025 11m
Springfree Trampoline: Keith Alexander & Steve Holmes (2019) Aug 30, 2021 16m
How I Built Resilience: Live with Stewart Butterfield and Steve Holmes May 9, 2020 5m
Springfree Trampoline: Keith Alexander & Steve Holmes Apr 1, 2019 16m
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