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Ethan Brown

Founder & CEO, Beyond Meat · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestors.beyondmeat.com/board-member-management/ethan-brown ↗Wikipedia ↗

Brown founded Beyond Meat in 2009 to create plant-based meat alternatives aimed at addressing climate change, natural resource constraints, and animal welfare. Before leading Beyond Meat to its 2019 Nasdaq IPO, he worked in clean energy and grid restructuring at Ballard Power Systems and the National Governors Association.

10statements → 4claims → 3claims resolved → 33%fully supported → 4.2/5average certainty → 2.3/5average debate potential → 7said about them ↓

1 supported 1 partly supported 1 contradicted 1 not checkable as stated how the 4 claims stand · each chip opens the sources

1 prediction · 3 assertions · 2 opinions · 2 insights · 2 disclosures · every statement was checked. The prediction and assertions are the 4 claims: statements the public record can support or contradict. 3 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Ethan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
As of 2017, Beyond Meat was in 11,000 grocery frozen sections
“So our product lines are in 11,000 stores today. Most of those stores carry them in the frozen section.”
Ethan Brown Feb 16, 2017 ▶ 19:44 Live Episode! Beyond Meat: Ethan Brown

Their most notable contradicted claim

Assertion Contradicted
Ethan Brown claims livestock causes 51% of global greenhouse gas emissions
“Look at climate change. You know, it's about 51% of greenhouse gas emissions from lifestyle.”
Ethan Brown Feb 16, 2017 ▶ 6:08 Live Episode! Beyond Meat: Ethan Brown

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Ethan Brown on measured tape to publish a rate. This says nothing about how they speak.

Everything Ethan Brown said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated
Ethan Brown predicts eating animal meat will become a niche novelty
“There's part of us that's always gonna do this, right? Hunt people who hunt, you know, like, I go back to our farm and stuff, like, it's just part of who we are. But I think in the main, You know, it will be viewed as something that we used to do, and I think …”
Ethan Brown Feb 16, 2017 ▶ 23:10 Live Episode! Beyond Meat: Ethan Brown
Assertion Contradicted
Ethan Brown claims livestock causes 51% of global greenhouse gas emissions
“Look at climate change. You know, it's about 51% of greenhouse gas emissions from lifestyle.”
Ethan Brown Feb 16, 2017 ▶ 6:08 Live Episode! Beyond Meat: Ethan Brown
Opinion
Ethan Brown calls the traditional requirement of a competitive moat "stupid"
“One of the things that they said was, you know, you have to have a competitive moat around what you're doing. There has to be some barrier to entry for others in order for you to have a successful business. And I thought that was, like, stupid, right?”
Ethan Brown Feb 16, 2017 ▶ 16:09 Live Episode! Beyond Meat: Ethan Brown
Insight
Ethan Brown says brands should not tell consumers to stop eating meat
“I don't think it's a good idea to build a brand telling people not to eat what they love. But I think what is a good idea is allowing people to eat more of what they love. And if you love meat, I can give you plant-based meat.”
Ethan Brown Feb 16, 2017 ▶ 18:45 Live Episode! Beyond Meat: Ethan Brown
Insight
Ethan Brown: Meat's five core components are not exclusive to animals
“What I was looking for, what I was looking for, what I became convinced of is that you don't need an animal to produce a piece of meat. Like, that was the core belief that I began to have, was that, like, I could see that you could get, the meat is really five…”
Ethan Brown Feb 16, 2017 ▶ 10:17 Live Episode! Beyond Meat: Ethan Brown
Opinion
Ethan Brown says Beyond Meat would not exist without Whole Foods
“I could say very truthfully about Whole Foods that I wouldn't be here without them. Like, they helping hand every chance they get.”
Ethan Brown Feb 16, 2017 ▶ 14:45 Live Episode! Beyond Meat: Ethan Brown
Disclosure
Ethan Brown reveals Beyond Meat's 2017 moonshot to develop plant-based bacon
“We do have a moonshot in our company that's around bacon, you know, and I think bacon for me is very symbolic too, like, people love bacon, so let's, let's show them that we can produce a piece of bacon, like a real piece of bacon from plants.”
Ethan Brown Feb 16, 2017 ▶ 20:13 Live Episode! Beyond Meat: Ethan Brown
Assertion Partly supported
Ethan Brown states 66 billion animals are slaughtered globally each year
“So we slaughter about sixty-six billion animals a year.”
Ethan Brown Feb 16, 2017 ▶ 6:20 Live Episode! Beyond Meat: Ethan Brown
Assertion Supported
As of 2017, Beyond Meat was in 11,000 grocery frozen sections
“So our product lines are in 11,000 stores today. Most of those stores carry them in the frozen section.”
Ethan Brown Feb 16, 2017 ▶ 19:44 Live Episode! Beyond Meat: Ethan Brown
Disclosure
Ethan Brown initially envisioned building a plant-based McDonald's in his twenties
“In my sort of late twenties, I was thinking about this, and I wanted to create a plant-based McDonald's.”
Ethan Brown Feb 16, 2017 ▶ 6:58 Live Episode! Beyond Meat: Ethan Brown

The other half of the tape: Ethan Brown's own voice is left out of every number here. Other people bring the name up 6 times in 4 episodes on How I Built This. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Guy Raz 6

Statements about Ethan Brown, by other people (1)

Assertion Supported
Beyond Meat negotiated retail placement in meat cases alongside animal meat
“And unlike other veggie burgers, Ethan has negotiated with supermarkets to display the Beyond Burger In the meat case, right next to the chicken and the steak.”
Guy Raz Feb 16, 2017 ▶ 24:24 Live Episode! Beyond Meat: Ethan Brown

Every mention by year

tap a year for its mentions
00213220192020202120222023episodesmentions
01220192020202120222023episodes it came up in
00112220192020202120222023episodesmentions per episode
2023 2 mentions in 1 episode
2021 3 mentions in 2 episodes 2 per episode
2019 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
Live Episode! Beyond Meat: Ethan Brown Feb 16, 2017 14m
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