Beyond Meat founder Ethan Brown discusses the climate impact of animal agriculture compared to clean tech solutions with host Guy Raz.
Prediction Not checkable as stated
Ethan Brown predicts eating animal meat will become a niche novelty
“There's part of us that's always gonna do this, right? Hunt people who hunt, you know, like, I go back to our farm and stuff, like, it's just part of who we are. But I think in the main, You know, it will be viewed as something that we used to do, and I think …”
Opinion
Ethan Brown calls the traditional requirement of a competitive moat "stupid"
“One of the things that they said was, you know, you have to have a competitive moat around what you're doing. There has to be some barrier to entry for others in order for you to have a successful business. And I thought that was, like, stupid, right?”
Insight
Ethan Brown says brands should not tell consumers to stop eating meat
“I don't think it's a good idea to build a brand telling people not to eat what they love. But I think what is a good idea is allowing people to eat more of what they love. And if you love meat, I can give you plant-based meat.”
Insight
Ethan Brown: Meat's five core components are not exclusive to animals
“What I was looking for, what I was looking for, what I became convinced of is that you don't need an animal to produce a piece of meat. Like, that was the core belief that I began to have, was that, like, I could see that you could get, the meat is really five…”
Opinion
Ethan Brown says Beyond Meat would not exist without Whole Foods
“I could say very truthfully about Whole Foods that I wouldn't be here without them. Like, they helping hand every chance they get.”
Disclosure
Ethan Brown reveals Beyond Meat's 2017 moonshot to develop plant-based bacon
“We do have a moonshot in our company that's around bacon, you know, and I think bacon for me is very symbolic too, like, people love bacon, so let's, let's show them that we can produce a piece of bacon, like a real piece of bacon from plants.”