Jim Stengel

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

8statements → 4claims → 3claims resolved → 100%fully supported → 3.88/5average certainty → 1.75/5average debate potential → ≈4.5/5argument clarity, estimated →

3 supported 0 partly supported 0 contradicted 1 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 opinion · 2 insights · 1 what if · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 3 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jim argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Pampers tripled revenue in 12 years after repositioning around child development
“We united the Pampers global team, and within about 12 years, this was a big brand when we started, P&G's biggest brand. We tripled our revenue. And improve the profitability, and set an example, frankly, for P&G corporately.”
Jim Stengel Jul 26, 2024 ▶ 9:29 BONUS: Brand Building Live at Cannes Lions

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jim Stengel on measured tape to publish a rate. This says nothing about how they speak.

Everything Jim Stengel said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

What-if
Nike's Colin Kaepernick campaign would have failed if the brand wobbled
“So I think if you're going to take a stand like that, which I think was right for them, and right for their brand, and right for their values, it worked. If they had wobbled, it would have been a very different story.”
Jim Stengel Jul 26, 2024 ▶ 24:07 BONUS: Brand Building Live at Cannes Lions
Insight
The core strategy of influencer marketing remains unchanged from prior eras
“So the strategy is no different. It's just it happens right now at scale more quickly because of the platforms, and it's changing. Someone who's an influencer today may not be next month.”
Jim Stengel Jul 26, 2024 ▶ 18:47 BONUS: Brand Building Live at Cannes Lions
Opinion
Young consumers punish brands for broken promises, not for cultural neutrality
“I think they punish brands when they don't do what they say they're going to do, and they're not relevant to them.”
Jim Stengel Jul 26, 2024 ▶ 24:25 BONUS: Brand Building Live at Cannes Lions
Insight
P&G exited the cookie market after underestimating competition and variety demand
“We underestimated our competition, and we underestimated the consumer's desire for massive variety in cookies, and we had like five flavors of chocolate chip. So, we ended up exiting the business and we just, it was not our specialty.”
Jim Stengel Jul 26, 2024 ▶ 3:55 BONUS: Brand Building Live at Cannes Lions
Assertion Supported
Pampers tripled revenue in 12 years after repositioning around child development
“We united the Pampers global team, and within about 12 years, this was a big brand when we started, P&G's biggest brand. We tripled our revenue. And improve the profitability, and set an example, frankly, for P&G corporately.”
Jim Stengel Jul 26, 2024 ▶ 9:29 BONUS: Brand Building Live at Cannes Lions
Assertion Not checkable as stated
P&G's executive team conducted field research before every quarterly meeting
“By the way, our executive team at P&G, we met quarterly. This is the top management. Before our quarterly meeting, we would always do an immersion. We'd go spend time with people who were not like us.”
Jim Stengel Jul 26, 2024 ▶ 10:33 BONUS: Brand Building Live at Cannes Lions
Assertion Supported
Downy's global low-rinse formula stemmed directly from Latin American field research
“And what came out of that, and some great research by R&D people, is A new product that took the suds away after you did your wash. Now that sounds like it's maybe silly, but these people are carrying water sometimes a mile, two miles, three miles to do their …”
Jim Stengel Jul 26, 2024 ▶ 10:50 BONUS: Brand Building Live at Cannes Lions
Assertion Supported
P&G originally launched Febreze by specifically targeting cigarette smokers
“I mean, you go back to an old P&G lesson, Febreze, which is now multi-billion dollar brand, wasn't always that. They made a choice about what kind of people Would find the most benefit, and they started with cigarette smoking.”
Jim Stengel Jul 26, 2024 ▶ 26:39 BONUS: Brand Building Live at Cannes Lions

Appearances (1)

EpisodeDateSpeaking time
BONUS: Brand Building Live at Cannes Lions Jul 26, 2024 12m
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