The core strategy of influencer marketing remains unchanged from prior eras
Jim Stengel · BONUS: Brand Building Live at Cannes Lions · Jul 26, 2024 · at 18:47
Former P&G CMO Jim Stengel evaluates whether creator and influencer marketing represents a novel marketing paradigm at Cannes Lions.
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“So the strategy is no different. It's just it happens right now at scale more quickly because of the platforms, and it's changing. Someone who's an influencer today may not be next month.”
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