Young consumers punish brands for broken promises, not for cultural neutrality
Jim Stengel · BONUS: Brand Building Live at Cannes Lions · Jul 26, 2024 · at 24:25
Former P&G CMO Jim Stengel responds to Guy Raz's question about whether younger consumers punish brands that stay politically neutral.
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“I think they punish brands when they don't do what they say they're going to do, and they're not relevant to them.”
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