younger consumers

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jul 26, 2024 by Jim Stengel · across every show →

Everything said about younger consumers, oldest first

Jul 26, 2024 neutral

Opinion

Young consumers punish brands for broken promises, not for cultural neutrality

“I think they punish brands when they don't do what they say they're going to do, and they're not relevant to them.”

Jim Stengel Jul 26, 2024 ▶ 24:25 BONUS: Brand Building Live at Cannes Lions

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younger consumers

Everything said about younger consumers, oldest first

Turn any episode into a week of clips.