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Andrew Abraham

Founder & CEO, Orgain · 3 appearances on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestorother

After surviving cancer as a teenager and practicing as a physician, Dr. Andrew Abraham founded Orgain in 2009, scaling it into a leading organic nutrition brand. In 2023, he co-founded Humble Growth, a growth equity investment firm backing purpose-driven consumer packaged goods, health, and wellness brands.

21statements → 14claims → 3claims resolved → 67%fully supported → 4/5average certainty → 1.43/5average debate potential → ≈4.5/5argument clarity, estimated → 1said about them ↓

2 supported 0 partly supported 1 contradicted 1 not yet assessed 10 not checkable as stated how the 14 claims stand · each chip opens the sources

14 assertions · 1 opinion · 3 insights · 3 disclosures · every statement was checked. The predictions and assertions are the 14 claims: statements the public record can support or contradict. 3 are resolved, 1 is not yet assessed, and 10 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Andrew argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Abraham: No organic ready-to-drink shake existed prior to Orgain
“And the other thing is no one had made an organic, ready-to-drink shake. It had never been done before.”
Andrew Abraham Aug 7, 2023 ▶ 22:55 Orgain: Andrew Abraham

Their most notable contradicted claim

Assertion Contradicted
Abraham: Orgain Hit $50M in Revenue Before Opening an Office
“We were probably at that point at least fifty million in, in revenue.”
Andrew Abraham Aug 7, 2023 ▶ 59:07 Orgain: Andrew Abraham

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
0% certainty 3
100% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Andrew Abraham on measured tape to publish a rate. This says nothing about how they speak.

Everything Andrew Abraham said on How I Built This that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Abraham: Hospital Nutrition Shakes Are "Anything But Nutritious"
“Even though it said nutrition shake on the front, it was anything but nutritious.”
Andrew Abraham Aug 7, 2023 ▶ 13:56 Orgain: Andrew Abraham
Assertion Not checkable as stated
Abraham: Med School Curriculum Included Only Two Weeks of Nutrition
“And during medical school, I remember we had about two weeks of nutrition you know, and it was very high level, and we went through it, and then it was done.”
Andrew Abraham Aug 7, 2023 ▶ 17:12 Orgain: Andrew Abraham
Insight
Abraham: Lifestyle positioning drives broader adoption than medical framing
“If I pitched Orgain as a medical nutrition product to a hundred people, I'd maybe get five to 10 people to use it. As a lifestyle product for those wanting, like, more protein, better nutrition, it's closer to a hundred out of a hundred, and I think the same t…”
Andrew Abraham Oct 10, 2024 ▶ 18:57 Advice Line: Growing Beyond Your Niche
Insight
Abraham: Investors prefer high sales velocity in 100 stores over 1,000 doors
“It's one thing to get into a thousand stores, but it matters more to investors to be in a hundred stores and sell the daylights out of those shelves, right?”
Andrew Abraham May 16, 2024 ▶ 44:13 Advice Line with Andrew Abraham of Orgain
Assertion Supported
Abraham: No organic ready-to-drink shake existed prior to Orgain
“And the other thing is no one had made an organic, ready-to-drink shake. It had never been done before.”
Andrew Abraham Aug 7, 2023 ▶ 22:55 Orgain: Andrew Abraham
Assertion Contradicted
Abraham: Orgain Hit $50M in Revenue Before Opening an Office
“We were probably at that point at least fifty million in, in revenue.”
Andrew Abraham Aug 7, 2023 ▶ 59:07 Orgain: Andrew Abraham
Assertion Not checkable as stated
Abraham: Orgain Made Inc. 500 With Only One Real Employee
“I think we had made the Inc's, you know, 500 fastest growing company list, and we had two or three people, or I wrote two or three people. We really had one.”
Andrew Abraham Aug 7, 2023 ▶ 59:19 Orgain: Andrew Abraham
Insight
Abraham: Surviving cancer means never taking the safe option in business
“In my mind, I've already won the game in my mind, so I'll never take the safe option to tie the game. I'm always gonna go for the win.”
Andrew Abraham Aug 7, 2023 ▶ 1:03:26 Orgain: Andrew Abraham
Disclosure
Abraham: Humble Growth only invests if it adds immediate tangible value
“At my fund, for example, Humble Growth, like, if we can't catapult the business, or You know, really progress the business in seven tangible days on day one. You shouldn't take our money, nor should we invest in you, right?”
Andrew Abraham May 16, 2024 ▶ 29:16 Advice Line with Andrew Abraham of Orgain
Assertion Not checkable as stated
Abraham: An unannounced Expo West booth visitor was Whole Foods' global buyer
“And I thought he was maybe a physical therapist in the Anaheim area, and he turned his badge, and he ended up being the global buyer for Whole Foods.”
Andrew Abraham Aug 7, 2023 ▶ 28:04 Orgain: Andrew Abraham
Assertion Not checkable as stated
Abraham: Whole Foods offered Orgain a national launch weeks after pitch
“And I went home, and you know, four or five weeks later, I got a phone call and an email that said, you know, can you handle a national launch?”
Andrew Abraham Aug 7, 2023 ▶ 31:33 Orgain: Andrew Abraham
Assertion Not checkable as stated
Abraham: Orgain's initial Whole Foods production run cost over $100,000
“It was over a 100,000 for the initial run”
Andrew Abraham Aug 7, 2023 ▶ 35:19 Orgain: Andrew Abraham
Disclosure
Abraham funded Orgain with custom car proceeds and a father loan
“It was just a personal hobby that turned into this business that ended up funding a good portion of Oregon, and my father also provided a loan for me in the beginning.”
Andrew Abraham Aug 7, 2023 ▶ 37:12 Orgain: Andrew Abraham
Assertion Not checkable as stated
Abraham: Orgain operated as a one-man show for almost four years
“I ran Organe by myself for almost four years as a one-man show.”
Andrew Abraham Aug 7, 2023 ▶ 41:28 Orgain: Andrew Abraham
Assertion Not checkable as stated
Abraham: Orgain reached profitability within its first 12 months
“So we actually became profitable very early on and it was in the first 12 months where Orgain shifted to profitability.”
Andrew Abraham Aug 7, 2023 ▶ 47:15 Orgain: Andrew Abraham
Assertion Not checkable as stated
Abraham: Orgain's Whole Foods product recall cost about $50,000
“That was a major hit. That was a about a 50,000 dollar withdrawal at the time, which for me was catastrophic.”
Andrew Abraham Aug 7, 2023 ▶ 49:07 Orgain: Andrew Abraham
Assertion Not checkable as stated
Abraham: Orgain was among the first protein brands on Amazon
“I was one of the first protein companies to put an Amazon up Amazon listing up.”
Andrew Abraham Aug 7, 2023 ▶ 53:10 Orgain: Andrew Abraham
Disclosure
Abraham: Orgain gives free product to cancer patients who cannot afford it
“Anyone that needed product or needs product today that can afford it, we give it to them for free. No questions asked. So if you're a cancer patient and can't tolerate other products and Orgain is working for you, but you can't afford it for any reason, We shi…”
Andrew Abraham Aug 7, 2023 ▶ 1:08:07 Orgain: Andrew Abraham
Assertion Not publicly verifiable
Abraham: Orgain launched 28 new products in 2023
“We launched 28 products last year.”
Andrew Abraham May 16, 2024 ▶ 2:27 Advice Line with Andrew Abraham of Orgain
Assertion Supported
Abraham: Top-selling Amazon pasta sauce is in a 45oz plastic jar
“The number one selling pasta sauce on Amazon is in a 45 ounce plastic jar, right?”
Andrew Abraham May 16, 2024 ▶ 46:47 Advice Line with Andrew Abraham of Orgain
Assertion Not checkable as stated
Abraham: Only one in 20 patients complied with DIY shake recipes
“The issue was compliance, you know, out of 20 people, maybe one would do it so I knew that Giving them this list of ingredients and having them blend them was not the answer.”
Andrew Abraham Aug 7, 2023 ▶ 18:50 Orgain: Andrew Abraham

The other half of the tape: Andrew Abraham's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on How I Built This. every mention, with the transcript →

Who brings them up most Guy Raz 1

Every mention by year

tap a year for its mentions
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0112026episodes it came up in
000.50.5112026episodesmentions per episode
2026 1 mention in 1 episode

Appearances (3)

EpisodeDateSpeaking time
Advice Line: Growing Beyond Your Niche Oct 10, 2024 2m
Advice Line with Andrew Abraham of Orgain May 16, 2024 12m
Orgain: Andrew Abraham Aug 7, 2023 40m
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